InfiniGods, a Web3 gaming studio founded by social and mobile industry veterans, today announced the public launch of InfiniMergea free-to-play merge game built with blockchain technology.
The game takes place in an ancient Greek landscape with a focus on building and adventure. It is the first fruit of InfiniGods’ $9 million seed funding from Pantera Capital, Framework Ventures and Animoca Brands.
InfiniGods is led by co-founders Owen O’Donoghue, former director of gaming at Facebook (Meta), and Damon Gura, former CEO and board member at DGN Games.
Since the release of the beta, InfiniMerge has attracted over 1,000 players with a first day retention rate of over 40% and a day 7 retention rate of 10%. These are higher retention percentages than comparable puzzle games, with non-fungible token (NFT holders) in particular playing more often than non-NFT holders.
The company describes InfiniMerge as a fresh take on casual puzzle games, inspired by Candy Crush, Triple Town and City Block. With InfiniMerge, players get new levels inspired by the legends and characters of a certain mythos.
“Merge games are popular for their simple mechanics and straightforward progression, and InfiniMerge combines all of this with Web3 elements such as digital collectibles and play-to-own rewards,” Gura said in a statement. “We believe that Web3 gaming will only reach its potential if games are fun and accessible, and that’s the goal we set out to achieve with InfiniMerge.”
Early stats show that gamers who participated in InfiniGods’ recent Elder Gods NFT drop have a higher return rate than non-NFT holders. These players have used their “God Powers” over 2,000 times in two weeks across the InfiniMerge universe, with usage increasing over time as more players understand the in-game value of digital collectibles.
Players can also generate their own in-game power-ups (followers) and use them for their own game or trade them for other players in the game. In this in-game, player-driven economy, over 100 NFTs have already been minted and sold in the first two weeks as players play to earn or for fun.
InfiniMerge also takes advantage of the instant feedback loop that has become a unique advantage of Web3 gaming. A dedicated Discord support channel has helped InfiniGods developers identify bugs and implement rapid improvements based on community feedback.
“With Web2 gaming, community feedback can take months or even years to implement. Now, in the Web3 era, we can instantly replay games based on real-time player feedback, which is a huge benefit for community building in the metaverse,” O’Donoghue said in a statement. “Detailed feedback from InfiniMerge players has enabled us to rapidly improve gameplay, and we look forward to using this great feature to further enhance the user experience.”
To further engage a diverse audience of Web3 gamers, InfiniGods recently introduced Community Merge, which selects one popular project per calendar quarter to be developed as an interactive, playable experience on InfiniMerge by leveraging existing assets. The first playable Community Merge level is Wolf Game.
InfiniGods creates free-to-play Web3 games centered around ancient mythologies and civilizations. The company’s mission is to make Web3 gaming accessible and enjoyable for everyone, while empowering people to own their in-game assets and boosting the player’s economy.
With InfiniGods, players can win valuable gameplay rewards such as power-ups and boosts simply by participating and leveling up. The scarcity of digital collectibles shapes the gameplay by enabling unique actions and rewards.
Founded in 2022, InfiniGods is based in Austin, Texas.
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