Apple’s GPT chatbot is already in use internally

Apple uses an internal chatbot to help its employees prototype future features, summarize text, and answer questions based on data it’s trained with. BloombergMark Gurman is in Switch Today.

Apple isn’t sure yet what it wants to do with its Apple GPT chatbot project on the customer-facing side, but Gurman’s report at least sheds some light on the use of the internal chatbot. According to the newsletter, Apple is exploring ways to expand the use of generative AI within its organization, with an opportunity to provide the tool to its AppleCare support staff to better help customers resolve issues.

Caution is reasonable. Companies like Apple and Samsung have reportedly instructed their employees not to use chatbots due to the likelihood of leaked information, and their “hallucinations” producing false information can be devastating, as it was for a lawyer who used ChatGPT to draft a briefing full of totally fabricated cases.