AI aims to add ESG intelligence to sustainability, bringing in $5.7 million

by Janice Allen
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Climate change, biodiversity and other environmental problems; social issues such as diversity, equality and inclusion; as well as employee well-being are woven into wider environmental, social and governance (ESG) discussions that every company must have to achieve sustainability goals and meet ESG compliance requirements.

However, an overwhelming amount of data and a lack of technology can make it difficult for organizations to make data-driven decisions related to ESG. Moreover, due to existing knowledge gaps, companies rely on expensive consultants to bring the necessary expertise into their organization.

“With the rapid momentum around ESG, teams are stuck manually organizing a huge amount of data to understand how to identify and manage non-financial risks and stakeholder requirements. As a result, most of the time is spent collecting data and creating reports rather than implementing solutions,” said Beeri Amiel, CEO and co-founder, Continue AI, VentureBeat told. Amiel says Continuous AI uses artificial intelligence (AI) to analyze millions of data points to deliver insights that provide action plans that companies can implement across their entire organization.

Founded in 2021, Continuous AI, which today announced $5.7 million in seed funding, aims to use data to provide a new layer of sustainability intelligence that business leaders never had before to mobilize companies to take sustainable action and create meaningful change.

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Embedding intelligence in ESG measures

“My co-founders, Alon Arad, Yonatan Maor, and I have spent our careers building big data products and deeply understand the importance of using data to drive business decision-making,” said Amiel. “Through our work, we learned that one of the biggest challenges companies face today is making truly data-driven decisions related to sustainability.”

Continuous AI also claims to provide their clients’ ESG teams with data to make decisions on their own and build a sustainability practice internally. They do this with publicly available data, without lengthy internal integrations, and provide insights from day 1 that make a difference to corporate sustainability programs. Along with strategic data analytics, Continuous AI also enables companies to continuously stay ahead of stakeholder expectations as they navigate the ESG cycle from start to finish.

The road to a sustainable future

ESG is still in its early stages, moving from a voluntary activity to mandatory as regulations in the US, Europe and the rest of the world begin to play a role.

“Most companies today are figuring out what data to look for and then figuring out how to implement the solutions that will help them get where they need to be. It’s still in its infancy on both fronts, but businesses across the board are beginning to understand how important this is to the way they run their businesses,” said Amiel.

“We plan to continue to develop our technology and expand our go-to-market by leading as many sustainability teams as possible and getting their hands on the product.

“Overall, we want to empower sustainability leaders to truly focus their resources on what matters most—creating a brighter future,” said Amiel.

Continue AI’s customer base includes multiple Fortune 500 and public companies, including Royal Caribbean, Amiel says. Today’s funding round was led by Grove Ventures and Maple Capital, with participation from Ride Ventures, Liquid2 and Kindergarten Ventures.

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