Starting a side business while employed? Prioritize these 9 tasks


Many entrepreneurs start new businesses while also combining a full-time job. When time is limited to work on developing a new business, you need to choose which tasks to focus on first. Here’s a panel of Council for Young Entrepreneurs members each share one task that should take precedence over all others if you are short on time to work on your startup.

If you can only work part-time on your business or side business, what is one task that should be prioritized when you are short on time?

1. Build an online presence

One of the best areas to focus your efforts on when you’re short on time to devote to your hustle is producing content and building an online presence. Blogs, videos and social media posts are a great way to show people what you stand for, even if you don’t have anything for them to buy yet. It allows you to connect with people and reveal what drives you: your vision. Building a loyal audience will get your business off to a strong start. —Blair Thomas, eMerchantBroker

2. Prioritize content creation

Since you have limited time, you can use it to create content. Content is king. It will help you climb the search engine rankings over time and get to grips with the respective queries that represent your niche or target audience. Content helps your business grow and helps you gain your audience’s trust and build brand authority. —Jared Atchison, WPForms

3. Increase Audience Engagement

One task you should focus on every day is improving audience engagement. You could spend hours building a website and convincing users to join your email list, but none of your work will lead to new sales if you don’t consistently connect with subscribers and build rapport. When I was short on time in the beginning, I spent some time every day working on an email series or blog post. —Chris Christopher, MonsterInsights

4. Prioritize new sales

Don’t get overwhelmed with administrative tasks. Instead, work to aggressively increase your earnings so you have more budget and cash flow to hire. This can help you scale, especially if you’re unable to transition into a full-time role at your own company. —Firas Kittaneh, Amerisleep mattress

5. Focus on tasks that have the greatest impact

There are many important tasks to do when running a side business, but some tasks are more important than others. If you have limited time, you should prioritize tasks that have the greatest impact. Some of these include: marketing, conduct research and develop new products or services. By focusing on these tasks, you can ensure that the business is successful. —Kristin Kimberly Marquet, Marquet Media, LLC

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6. Provide great customer support

When running a business, remember that keeping your customers happy should be your top priority. So if you’re short on time to work on the overall business every day, you should focus on improving your customer support. Focus on making your customers a solid experience with your business. —Thomas Griffin, OptinMonster

7. Improving the quality of your products

The quality of your products and services can make or break your business. If people love them, they will definitely come back to you, so work on improving them. —Josh Kohlbach, Wholesale Suite

8. Building strong partnerships

Building partnerships is one of the most important tasks that you can focus on if you can only work on your business part-time. Strong relationships with other companies and influencers in your industry can help you reach a wider audience, access new resources, and make your business more successful overall. Plus, it’s helpful to have a support network you can rely on when the going gets tough. —Sujay Pawar, CartFlows

9. Develop a schedule

One task that should be a priority when working part-time on your business is creating and maintaining a schedule. This schedule indicates what you will be working on each day and how much time you will spend on it. A schedule will help you make the most of your limited time and help you achieve your business goals. It can also help hold you accountable for working on your business. —Syed Balchi, WPBeginner

About the author

Young Entrepreneurs Council (YEC) is an invite-only organization made up of the world’s most successful young entrepreneurs.