Everyone who is a good business owner understands how important Content is. If your company doesn’t show up on the first two pages of a Google search, it doesn’t exist. You can’t do anything. Google crawls and ranks websites based on their Content, so most entrepreneurs fill their websites with as much content as possible, most of which is generic and full of keywords.
-
Contents
- 1 Don’t get caught in this.
- 2 Avoid: Keyword-Stuffing
- 3 Instead, do: Strategic Placement of Keywords
- 4 Avoid Content that is boring or badly written.
- 5 Pay for the good stuff instead.
- 6 Instead, keep to your plans.
- 7 Get the Most Out of User-Generated Content
- 8 Any tips and tricks for interesting reading
- 9 Filling the void is a good way to avoid making generic Content
- 10 Conclusion
Don’t get caught in this.
Generic information can decapitate your business, and Google doesn’t like shady things like keyword stuffing. You will be found out and punished. Even though the Content is king, not all copy deserves to be treated like a king or queen. You’re hurting yourself if you’re selling the same old, unoriginal, poorly written stuff that everyone else is. Think about the three e’s: entertaining, educational, and interesting. Are you in need of design and print services? Our team of professionals can help bring your ideas to life with high-quality prints that are sure to impress. Whether you’re looking for business cards, flyers, or other promotional materials, we’ve got you covered. Contact us today to learn more about our services and how we can help you achieve your goals.
-
Avoid: Keyword-Stuffing
Keyword stuffing is cramming as many keywords or phrases as possible into your Content, no matter what it’s about. Worde in the wrong tense or that should be singular but are plural are dead giveaways. When you use too many keywords, readers immediately notice, which looks unprofessional. When you read an article with a lot of keyword stuffing, you’ll see the same phrase used 20 times in 500 words.
Instead, do: Strategic Placement of Keywords
In your copy, you should use keywords and key phrases. Part of a good content strategy is to figure out what you can be found for and use those words in your Content so that Google can find you and give you credit. If you hire a professional writer who can use these keywords without making it obvious, your reader won’t notice. You’ll improve your SEO and make good Content at the same time. Win-win. At our sign shop Birmingham, we offer a wide range of high-quality signage solutions to help promote your business and attract customers.
-
Avoid Content that is boring or badly written.
You can get into trouble if you try to save money and buy cheap Content. At best, what you get will be generic, full of spelling mistakes, and even wrong about facts.
-
Pay for the good stuff instead.
There is no easy way out. You’ll need to put some money aside in your budget to buy some good content. This is especially true if you work in a niche market and need technical blogs or articles written. Regarding your website’s Content, the old saying “you get what you pay for” is especially true.
-
Instead, keep to your plans.
If you can’t write a post daily, write one that is great once a week. Keep a calendar of evergreen and industry-specific story ideas that are flexible enough to fit any timely stories that might come up. Always have a ready-to-go copy in the funnel, so you don’t have to sit around on a Sunday night with writer’s block and worry because you need to publish something first thing on Monday. Keep things in order and write often. No excuses.
Please don’t make this same silly mistake of skimping on your subject matter or phoning it in. If you work hard to publish consistent, high-quality Content, you’ll get what you put into it.
Check out the social media. Twitter and LinkedIn are especially full of SMEs from every industry. We look for trending hashtags from potential SMEs in the industry and see who is leading online communities’ conversations.
-
Get the Most Out of User-Generated Content
Since its definition is “content made by people for people,” user-generated Content can be a marketing goldmine. The reason is simple: users who promote a brand are more real and reliable than the brand itself.For one of our clients, a reading tracker app, we created the idea of making an appealing message asking app users to post on the company blog. In particular, we asked them to tell us the following:
-
Any tips and tricks for interesting reading
Captivating books they’ve recently read that aren’t well-known, well-known books or authors they don’t like, and anything else they think is worth sharing in the world of books.
Users of this app, especially new ones, are interested in this kind of information. In exchange for their valuable help, the company gives them a free subscription for a year.Again, it’s a situation where everyone benefits. The company gets original Content and has a better chance of getting new users. On the other hand, the users who are already loyal feel appreciated, and they get something in return for their writing.
-
Filling the void is a good way to avoid making generic Content
The internet doesn’t need another blog post. That is just okay. This might seem contradictory since you and I have found poorly written, boring articles on the first page of Google. But don’t worry; the effect of a good ranking doesn’t last forever.
Even though it can be hard sometimes, you need to catch people’s attention with original Content: Start sharing something innovative or find a new way to look at things! Again, the thing is to do a lot of research. But you need to look closely at the competition and determine what they don’t have. Or find out what topics they don’t cover well enough and use this chance to fill the gap.
-
Conclusion
Sometimes you feel like it’s all up to you to come up with all the Content and writing. At least occasionally, you should step back and ask your team for help with content ideas. You could also reach out to experts or people with much influence to get quotes or opinions. Ask customers to help you make Content.
When you put together things that give the impression of being unique, you’ll get an impressive and original piece of Content that will make you feel very proud. At our sign shop Birmingham, we offer a wide range of high-quality signage solutions to help promote your business and attract customers.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.