Spotify has launched Niche mixes, a new set of personalized playlists that combine familiar songs and new recommendations in curiously specific categories. Niche Mixes is an extension of the music platform’s existing Spotify Mixes playlist feature (such as Mood Mixes or Decades Mixes) that gives users more precision to shape their listening habits.
Some examples from Spotify speak for themselves, such as the Feel Good Morning Mix (full of songs with a positive vibe) and the 80s Running Mix that provides a retro soundtrack for your workout. There’s also a new Night Time Mix for tunes you can kick back and relax on, and the Driving Singalong Mix for personalized in-car karaoke.
Personalized Spotify mixes combine familiar music and new recommendations in specific listening categories
In a blog post announcing Niche Mixes, Spotify says,”No matter the time or occasion, you’ll receive a personalized mix rooted in familiarity, combining music from artists, genres and decades you already know and love with songs we think you’ll love that fit the moment.” It’s a handy feature for those too lazy to sort their own music preferences into playlists, using an algorithm to build category-specific mixes around songs and artists you’ve liked or listened to.
You can also manually search for something specific by tapping “activities, vibes, or aesthetics” next to the word “mix” and see what comes up, such as “Baking Mix” or “Angry Teenager Mix.” It won’t generate a playlist specific to your search term, but there’s a lot of variety to choose from. You can also just search for “mix” and filter by playlists to see more of what’s available. If you want some inspiration, check out the categories at Every sound at oncean ongoing project that charts Spotify’s growing list of genres and sub-genres.
Spotify Mixes can only be discovered by searching in English and are available to free and premium Spotify users worldwide. A selection of mixes chosen by Spotify can be found under the “Made For You” hub in the search tab on Spotify’s web player, desktop and mobile app. Each mix is updated daily to keep things fresh and adaptable to new music you’ve been working with.
Something to note is that it’s not entirely clear which Spotify Mixes are new for this particular announcement. Personalized playlists that I’d say are “niche” – like “Goblincore”, “Anti Anxiety Dogs” and “Angry Tuna” – are available on the Made For You section of the platform for several months. I’ve been listening to it myself for weeks since videos appeared highlighting the feature on my TikTok feed. I’ve reached out to Spotify to clarify how (or if) these differ from what was announced today and will update this story if I hear back.
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