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Superstar Sir Elton John enters the final leg of his Farewell Yellow Brick Road tour. This tour, which will be his last before retiring, will end in mid-2023. While you may not see his final tour, the Rocket Man is bringing his own world to Roblox. Now open, fans can step into the popular online game and see Elton John Presents: Beyond the Yellow Brick Road.
Rocket Entertainment partnered with Sir Elton to use Roblox community builders and Universal Music Group to bring the experience to life. Players walk the Yellow Brick Road and experience the music and fashion that made the singer such an icon. Challenges, trivia and quests await fans along the way.
“I am absolutely thrilled to launch Beyond the Yellow Brick Road on Roblox,” Sir Elton John said in a press release. “I’ve seen the joy that Roblox has brought to my boys, and the opportunity it creates by being able to interact with fans in such an exciting and forward-looking way has been mind-boggling to me. I’ve always been myself and used my image, glasses and music to express myself, and Roblox really encourages that self-expression. Now my fans can do the same, and that’s really exciting. At every step of my career I have always wanted to move forward and look to the future, and Beyond the Yellow Brick Road is the next step on that journey as I prepare to retire live touring after 50 years on the road. It’s really exciting and I can’t wait to see the response from my fans and the Roblox community.”
On November 17, Sir Elton John will give a special concert. If you can’t make it that night, the show will be repeated hourly until November 20. These dates coincide with Sir Elton’s appearances at Dodger Stadium, his first shows there since 1975.
David Furnish, CEO of Rocket Entertainment, said: “Elton is a visionary creative with a life full of important music and fashion moments important to culture then and now and lived his life as an avatar! Beyond the Yellow Brick Road is a extraordinary collection of some of these moments that we have been delighted to recreate with the Roblox community since Rocket Entertainment began this project.As Elton says goodbye to touring Dodger Stadium, we are excited about the opportunities that spaces like Roblox to ensure that Elton’s music and legacy continue to bring joy to the world.”
Virtual visitors earn gold bricks, the currency for Beyond the Yellow Brick Road. The bricks can purchase VIP entry, which includes a special message from Sir Elton John and a chance for their avatar to take the stage with him for his final night at Dodgers Stadium.
Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said: “Over the decades we have worked together, my commitment to Elton has been to build the largest global audience for his creative genius, spanning his recorded music, songwriting , fashion and performance,” said Sir Lucian Grainge, Chairman and CEO of Universal Music Group.” As Elton wraps up his landmark final tour, we’re thrilled to help bring Beyond the Yellow Brick Road to life so that new generations of fans, now and for years to come, will continue to be entertained and inspired by his songs and music.”
Watch Elton John Presents: Beyond the Yellow Brick Road on Roblox here. Now if you’ll excuse me, I’m going to Crocodile Rock on my way to the Yellow Brick Road.
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