Like many tech exchanges, IFA has more or less taken a hiatus for a few years after being disrupted due to the COVID-19 pandemic. But in 2022, Europe’s biggest tech show will be back with vengeance, filling the halls of Messe Berlin with consumer technology from around the world. While CES has a reputation for being the place where the TVs of the year are announced and Mobile World Congress focuses on smartphones and wearables, IFA tends to be much broader and covers everything from smart home tech to audio.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.