Apple is preparing a new iMac that Apple says could hit the market as early as the second half of this year a report of Bloombergby Mark Gurman. While the new iMac will reportedly have the same 24-inch screen size as the previous model, it is expected to come with a more powerful M3 chip made with a 3nm process.
The new iMac isn’t expected to enter mass production for at least three months, Gurman notes, but could still ship in the second half of this year in the same colorways as its predecessor, including blue, silver, pink and orange. Gurman says the new iMac is in “an advanced stage of development” and Apple is currently “running production tests of the machine.” This follows with previous rumors from Gurman, which also hinted at an iMac launch in 2023.
Other details revealed by Gurman indicate that some of the iMac’s internal components may be “moved and redesigned” and that the manufacturing process for mounting the iMac’s stand to the screen is “different.” The iMac is due for an upgrade. Apple hasn’t refreshed its lineup in two years, with the 2021 model being the first to ship with the company’s proprietary silicon, along with a larger screen size and a range of new colors.
In addition to a new iMac, Gurman says Apple is also preparing to launch the new 15-inch MacBook Air, an upgraded 13-inch MacBook Air, and a Mac Pro equipped with an M2 Ultra chip. Gurman speculates that it might make sense for Apple to also include an M3 chip in the 13-inch MacBook Air, given that the company just released an M2-equipped chip last year, with the M2 chip reserved is for the larger 15-inch model. .
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.