Lindsey Lohan’s comeback tour is in full swing.
After disappearing from the pop culture radar for a few years, the once ubiquitous actress is back on screen, starring in a new Netflix movie and a Christmas ad campaign for Pepsi.
Photo by: Todd Owyoung/NBC via Getty Images
In the commercial, a sultry Lohan promotes mixing Pepsi and milk, or “Pilk,” as she calls it, then pairs the concoction with cookies.
“Combining Pepsi and milk has long been a secret hack among Pepsi fans,” Pepsi CMO Todd Kaplan explained in a statement.
The campaign is part of Pepsi’s #PilkandCookies Holiday Challenge, in which the soft drink giant asked consumers to share a photo or video of their Pilk and Cookies treat to win cash. Exactly how much money was not stated.
Lohan’s Naughty Santa Costume Is An Obvious Nod To A Scene In The 2004 Hit Movie Mean girls when she and her friends performed the famous “Jingle Bell Rock”.
Related: Taco Bell Just Premiered ‘Mexican Pizza: The Musical’ on Tik Tok, Starring Dolly Parton and Doja Cat
Responding to TikTok’s Dirty Soda trend
Pepsi hopes to capitalize on the popularity of the “dirty soda” trend on TikTok. The concoctions are made from a soda of your choice, cream, sometimes fruit, and flavored syrups such as vanilla. the hashtag #dirty soda has over 1.3 million collective views on the platform.
Pepsi is the latest corporate giant to capitalize on social media trends to help promote its products.
For example, Dunkin’ Donuts teamed up with TikTok star Charli D’Amelio on a drink called The Charli, and Chipotle launched a popular challenge on the platform called #GuacDance, which urged guacamole fans to show off dance moves that celebrate avocados.
It’s too early to tell if the #PilkandCookies Holiday Challenge will go viral. The campaign launched today and will run until December 25.
But Pepsi and Lohan are hoping for a Christmas miracle.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.