Things you should take into account when doing business abroad

Michael Shribman, chairman and founder of APS Global Partners Inc. | President & Founder at Medias Health Inc.

I have had the opportunity to work with many foreign companies and found it a rewarding experience. One of the best things about working with international companies is the chance to learn about new products and services.

In my role I often research new companies and industries, which has given me a lot of knowledge about the global market. If you are considering starting a business abroad, there are many things to consider. To ensure your business is successful, here are some tips.


Research is one of the most important things when it comes to starting a business. If you are going to invest your time and money in a business, it is important to know that the business is likely to be successful.

Do market research and get to know the market in which your company will operate. This way you can determine whether there is room for growth and which market to focus on.

Target audience

Next, you need to determine who your target customers are. You can also find out where your customers are and identify your competitors. Once you have identified your target audience, it becomes easier to market your products and services to them.


When choosing a location, you should consider the type of customer base you want to target and the demographics of the area. When viewing the location, consider demographics such as population, age, and income. By understanding the demographics of a potential location, companies can further inform their decisions about the optimal location.

In addition, companies need to think about the logistics of their activities. For example, if a business sells perishable goods, it must be located near a transportation hub to get the goods to market quickly.


Another important factor to consider is cost. You may need to find cost effective methods of doing business abroad. By using technology to your advantage, you can cut costs.

For example, video conferencing can replace the need for expensive business travel. Online collaboration tools and project management tools can help teams communicate and coordinate effectively across different offices and time zones.

There are also additional costs that new foreign entrepreneurs sometimes forget to take into account. The first is the cost of currency fluctuations. In addition, companies operating abroad often require special licenses and permits.

Company Name

It’s important to figure out what your business name should be. You should choose a name that is unique to your business, but also easy to remember. Check if your company name is available locally. If your company name is not available in the local language, consider choosing a different company name.


Once your company is incorporated, you must register it with the government. Choose a local attorney who can help you with the paperwork and represent you during the process.

You also need to decide what type of structure is right for your business. You can form a business as a sole proprietorship, partnership or limited liability company. Each structure has its own advantages and disadvantages, and the type of company you choose will depend on your business needs and financial circumstances.

Company relationships

It is important to build good relationships with suppliers and customers from the start of your business. It will make it easier for you to get the supplies you need. Working with local partners can be a great way to reduce costs and minimize risk. They can provide valuable insights into the local market and help you navigate the regulatory landscape.

Online presence

It is important for your business to have a presence on social media. Social media is a great tool you can use to connect with customers and promote your brand. You can use it to share information about your business and engage with your followers.

Your business needs a website if you intend to market your products or services online. In addition, you need a strong online presence if you decide to sell products on online marketplaces. You can build your website from scratch or buy a theme from an online template store.

Finally, research and adopt SEO best practices to make your website more searchable. If you want to expand your business internationally, you need a powerful marketing strategy that can help you reach potential customers in different countries.

Work life balance

It is important to maintain a healthy work-life balance if you want to succeed. Being an entrepreneur is hard work, so you need to find ways to relax and take your mind off your work. It’s important to socialize and connect with other people in your industry so you can learn from each other’s experiences. Stay motivated and positive if you want to reach your full potential as an entrepreneur.

Useful tools

Finally, it is important to set up a bookkeeping system to keep track of your finances. This ensures that your business remains profitable and gives you the information you need to make informed decisions. CRM software is also a useful tool to help you manage customer relationships and track sales.


Building a successful business takes time and dedication. You must be committed and have a long-term vision if you want to grow your business internationally. You must be willing to take risks and make changes where necessary. Failure is not the end of the world. You must be willing to make mistakes and learn from your experience so that you can become a stronger entrepreneur.

Overall, setting up a business is something that can be rewarding, but it can also be challenging at times. Don’t let the challenges of entrepreneurship discourage you from pursuing your dreams. With the right knowledge and tools, I believe you can achieve success in your overseas business venture. Business Council is the leading growth and networking organization for entrepreneurs and leaders. Am I eligible?