Opinions expressed by businesskinda.com contributors are their own.
Autumn is upon us. While some people will mourn the end of summer, others will rejoice and celebrate the cooler weather and everything that comes with it, including the school week, Thanksgiving and Halloween. And your business should piggyback on that excitement to drive sales. In fact, according to the National Retail FederationBack-to-school shopping is the second largest expense of the year, with the average household planning to spend nearly $700 on related clothing and supplies this year.
Ultimately, all seasonal changes can and should apply to growing businesses, and here’s how to boost sales at those times accordingly.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.