Amazon is a business giant. However you look at it, the company creates a lot of wealth for a lot of people. Entrepreneurs looking for business ideas may perform worse than joining Amazon’s methods. Within Amazon’s various products, there are opportunities for new businesses. Each requires an idea, a solid execution phase, and an owner with a keen eye for progress.
Ryan Carroll skipped college and the traditional 9-5 and started building Amazon stores instead. Within a few years he was generating millions of dollars in sales and he is only 26. After his friends started asking him to build their stores too, he realized they didn’t really want to have their own store, they just wanted to make money. He founded his company Wealth Assistants to help them with this.
Carroll now uses his experience, assets and knowledge to help his investor clients (many of whom are friends) escape the rat race, beat traditional investment returns and build new passive income streams. here’s how Carroll advised you to use Amazon for passive income, without starting your own store.
Invest in a store
With all the benefits of ownership without the hassle of looking after a store, Carroll said investing in a store is one way to get ahead. Here you can “find an up and coming store, contact the owners and make a win-win offer they can’t refuse.” Amazon store owners have already gone through the startup, trial and error process and the steep learning curve that comes with it. “When you invest, you effectively buy that learning curve.”
Your strategy may be to invest in several in different sectors or to choose the same sector to hedge your bets among competitors. Find emerging stores by taking note of Amazon’s rankings. Look for new arrivals and new products and see when they were listed and what their reviews look like. “Products with sudden growth spurts can be listed by owners looking for investments to scale faster.”
Join with friends
Take strategy number one even further by starting your own fund and investing in multiple stores with friends. “If you find the right people to work with, you can buy existing stores that match your interests or benefit from your network,” says Carroll. “With the right team of investor partners, you might even find yourself wanting to start a store, as your unique insights, skills and contacts can make it a huge success.”
Contact friends who are interested in investing and tell them your idea. “You have to plan your strategy in advance to get them on board,” Carroll advised. “Know the size of the fund you want to raise, your research and approach strategy, and the criteria you set to find stores that fit.” Engage investors early and let their insights guide the path you take together.
Investing in a fund
As Amazon’s influence grows, so does the number of products and stores on the platform and the number of investment funds available to people who want to share in the profits. There are funds for specific sectors, for specific types of stores or products. Many of the funds are actively buying up stores on Amazon, growing them in size and spreading their risk. The benefit to investors can be high. “By investing in funds, you can accumulate monthly income without doing any work,” says Carroll. “You can also expand your e-commerce portfolio much faster.”
While the terms of specific funds may vary, many funds offer monthly or annual payouts so your money isn’t locked in indefinitely. Some offer a money back guarantee. Your capital is at risk, of course, so do extensive research before you start. Meet the team, review their past performance and speak with other fund investors to determine if this is the right move for you.
Provide start-up financing for a startup
Investing in a store, investing with friends, and investing in a fund, each puts your dollars into existing stores. With the first two methods you have to do a lot of research to find the right stores, with the third you have to do a lot of research to find the right fund. There is another fourth way that may be near you. Carroll explained that being a courageous entrepreneur in the early stages of their Amazon empire, you could provide “seed financing for a startup.” With this method, you “work with new entrepreneurs who have created their business plan, conducted the market analysis and are confident in the potential of their products.”
Instead of finding a store to invest in, this way it’s about ‘finding entrepreneurs and investing in their ideas’. From here on, the business owners are responsible for setting everything up, “but they are incentivized to achieve their goals and generate a return on your investment.” Carroll said that while this way still carries risks, and is probably the riskiest of all the options, it could be a huge win for everyone involved and these people are out there. Find them at networking events, through friends of friends. Set up a landing page or add a message on LinkedIn. “Finding the right people early in their careers can mean that as their expertise, trust and Amazon operations grow, so does your investment.”
Whether you’re investing in a retail store, investing with friends, investing in a fund, or providing seed money to a budding Amazon entrepreneur, there are plenty of ways to make money on Amazon without opening your own store. Instead, you take the money you would have spent on branding, research, products and operations and entrust it to someone else, after carefully checking their practices. If you’re looking for a hands-off way to place bets and potentially win big, here might be an option for you.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.