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Have you ever received an unexpected phone call from a journalist? What did you do first? If you answered “panic”, you are no different than many customers I have encountered. Why is our initial reaction to a media inquiry panic? And how can we calm down and use our resources to answer their questions—without the desire to venture into the hills?
Why do we panic when we have to talk to the media?
There is something about an unexpected media request that terrifies people. It could be because we’ve all seen those “gotcha” segments on the news — stories where a company or its spokesperson looks like the bad guy. When a reporter reaches out unexpectedly, it can make someone feel like they’re being sent on the spot and they’re afraid they’ll say the wrong thing.
Even in industries that aren’t full of scandal, there are times when ANY company could be in a position to respond to a media investigation they didn’t know was coming their way.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.