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Anyone embarking on social media marketing will undoubtedly need to constantly learn new ways to advertise, as the audience is very dynamic. As marketers, we need to follow this passionate audience everywhere. The masses are on TikTok now, and the good thing is that the average person sees three times as many brands as they did a few years ago. The challenge is to get their attention.
Music and advertising have been in a relationship for as long as the two have existed. The huge success of Coca-Cola is largely attributed to its connection to the music of different eras. Regardless of your brand, you can harness the power of music and free vitality on TikTok.
So should you hire an expensive studio or find a famous singer to bring your brand’s song to life? Of course not. As technology and the creative economy multiply, incredible music producers are creating audio beats and mass-licensing multiple creators and brands. These are still rising; most people don’t know them.
I applied all the methods discussed in this story for my educational show with a fun twist called Pierre explains everything, in which I used audio sampling marketplaces to make my content stand out. Given how captivating my video became, I was able to get over a million views on one of my YouTube shorts within 24 hours. Days later I broke the record on Instagram for most video views in one day in one Instagram role under the educational category with that same video doing well on my YouTube channel.
Below are three ways to use licensable music to create a song that could potentially blow up your brand or business.
Related: How Brands Capitalize TikTok To Win New Audiences
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License two beats, then combine them into one
The concept of licensing two beats and combining them into one song to create a TikTok jingle is simple and incredibly effective in action. It will help you grow your business organically on the platform. Consider sampling two separate unrelated beats and then hire a producer to merge them into one new moment to create a unique and fresh sound that can help you grow your audience and brand on TikTok.
Any company looking to grow their brand on TikTok should consider creating a unique jingle to post on the app. By licensing two unrelated beats and combining them into one new sound, you can create a catchy and recognizable melody that will make your videos stand out. This will help you attract new followers and drive organic growth by giving users a reason to share your content with their friends and colleagues.
While you can license these two jingles and create a combined sound of your own, it is often best to hire a professional producer to ensure the end product is of high quality to give the maximum potential. With a little effort, you can create a powerful marketing tool that will take your business to the next level.
Related: Learn How To Go Viral On TikTok
Create a company jingle
Let’s be honest; most corporate jingles are pretty cringe-inducing. They are forgettable at best and super annoying at worst. But it doesn’t have to be! With a little effort, you can create a corporate jingle that is cool and trendy, a jingle that the audience will love to sing.
The key is to hire a professional songwriter and singer. This way you have someone who knows how to make a catchy tune and deliver it with style. So if you want to take your brand to the next level, consider investing in a great corporate jingle. It might be the best decision you’ll ever make.
For those who still don’t understand the benefits, here’s an overview: A jingle is a short melody that is easy to remember and often used in advertisements. Jingles are effective because they are memorable and can help customers recall your brand when they are ready to make a purchase. While there are many ways to acquire new customers, it is always wise to keep cost-effective options like this one in mind.
Related: Using TikTok to Promote Your Business
Taste a phrase and turn it into a TikTok trend
There are many ways your brand or business can go viral on TikTok using custom audio beats, but what’s even more powerful than just a beat are vocal samples combined with audio beats as they are more intriguing to the audience. Most brands are unaware that there are now real marketplaces for the sole purpose of curating the best library of audio content for creators looking to expand online. You can license these audio beats and samples from online platforms such as Splice and WAVS.
Finally, promote your brand’s song on other platforms like YouTube and Instagram to drive more traffic to your TikTok videos. By following these tips, you’ll be well on your way to creating a viral TikTok campaign that will take your brand to the next level.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.