Twitter is introducing new labels that will appear on tweets with the company’s limits for breaking the rules. The company occasionally restricts tweets that violate its policies by making them more difficult to find or visible to fewer people, and these new labels will make those actions more obvious.
The new labels will first appear on tweets that violate Twitter’s Hateful Conduct policy a blog post from the company. “Limiting the reach of Tweets, also known as visibility filtering, is one of our existing enforcement actions that allows us to move beyond the binary ‘keep versus delete’ approach to content moderation,” Twitter wrote. “However, like other social platforms, historically we have not been transparent when we took this action.”
The labels are only implemented at the “tweet level” and do not affect a user’s account, the company noted in a tweet. You can see a few examples of what the labels look like in these images from Twitter.
If you think Twitter is unfairly restricting your tweet, the company says you can “submit feedback” on the label, and later plans to allows users to appeal Twitter’s decisions. Twitter will also not display ads next to tagged content.
Twitter expects to expand the labels to “other applicable policy areas” in the coming months. We’ll have to wait and see if that means they’re coming up with tweets that the company is slowing down for no good reason, like what Twitter did with Substack after the launch of Substack’s Twitter-esque Notes, and what the explanation might be.
This new feature doesn’t come as a total surprise: Twitter owner Elon Musk had promised in November that “hate tweets”max deboost & demonetized”, and in December he said the company was working on a way to let you know if you have been shadowbanned. It’s also part of a broader direction at Twitter to take “less severe action” against accounts that break his rules under Musk’s leadership.
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