Samsung’s next Galaxy Unpacked event, which usually unveils new smartphones and other gadgets, is scheduled for sometime in late July, the company announced on Tuesday. For the first time, it will take place in Seoul, South Korea. Like other recent Unpacked events over the summer, expect the 2023 iteration to focus on foldable items.
“The foldable category embodies Samsung’s philosophy to deliver innovation that pushes boundaries to reshape the future of mobile experiences,” TM Roh, Samsung’s president and head of its mobile experience business, said in a statement. “Hosting Unpacked in Seoul is of great importance both because it is a city that has become an emerging epicenter of innovation and culture and the foldable category.”
A May rumor said this year’s Unpacked could take place on July 26. Going forward, the Unpacked shows focused on foldable products will be held in different cities that “closely match the designated theme of each event,” Samsung says.
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