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Talk about moving from the metaverse to real life.
Red Wing Shoes launches the Builders Exchange program so people can design “tiny houses” in Roblox’s virtual world that can become real houses in the real world.
For every five skilled workers who leave the industry, only one enters. But Red Wing Shoes found that people build, but not in the traditional way we all think of; millions of young people are building in the virtual world in places like Roblox.
It’s a strange project for Red Wing Shoes, a world leader in the footwear industry. But it meets a social need.
Metaverse gamers can visit the Red Wing BuilderTown in Roblox to help build virtual houses. For every tiny house built in the game, a donation from Red Wing will be given to regularly, an organization that houses the homeless through “tiny homes” villages. Tiny houses are designed for only one person.
As more user-generated virtual homes are built in the metaverse, more will be built in the real world, Red Wing Shoes said.
To illustrate and launch this unique initiative, Red Wing brought together leading virtual developer Naomi Clemens and general contractor Kemi Ndolo to transform and build a virtual world design in the real world.
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