Price adjustment policies for Best Buy, Target, Walmart and others

by Janice Allen
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Nothing is more frustrating than buying a new pair of headphones, an OLED or a backpack only to find you could have gotten it much cheaper elsewhere. To keep customers happy — and keep them from going elsewhere — many retailers offer a price match policy where they promise to match a lower price you’ve found elsewhere. That’s information that might come in handy, especially with Black Friday just around the corner and Amazon’s Prime Early Access Sale kicking off on October 12.

What follows is the price adjustment policy for several major retailers. There are a few things to note here. First of all, there are a number of rules attached to all price comparison rules. We have summarized some rules here, but you are advised to go to the links we have provided and read the policy carefully. Second, and logically enough, retailers that serve as marketplaces for other sellers, such as Amazon or Costco, don’t have a price-matching policy.

Finally, some retailers that do have price matching policies suspend them for special occasions, such as Black Friday, Cyber ​​​​Monday, and Amazon Prime Day. But at other times of the year, these price agreements can save you a nice amount. So keep them in mind.

Another thing to keep in mind: there are exceptions to most rules. So if you’re looking for a deal on a product and you know a lower price elsewhere (or one that was previously offered at the same store), it never hurts to call (and in some cases live chat from your PC or phone ) and ask if they match the price. After all, what have you got to lose?

Price adjustment policy for retailers and companies

If Best Buy offers a better discount than Target on the new Kindle Paperwhite, Target will refund you the difference.

If Best Buy offers a better discount than Target on the new Kindle Paperwhite, Target will refund you the difference.

Amazon does not offer a price comparison.

Target will match the price of an item you can find for less, either at Target or at a select list of competitors if you request it at the time of or within 14 days of your purchase. You can bring your proof to the store or call for online purchases at 1-800-591-3869.

If you purchase a product in-store or online from October 6, Goal Matches until 24 Dec. However, this price adjustment policy does not apply to competitor doorbusters and lightning sales, such as those Amazon offers.

Best Buy’s Price Match Guarantee states that a product may qualify for a price reduction if it is new, identical to a competitor’s product, immediately available at a qualifying competitor’s store or on its site, and not displayed on Best Buy Exclusion List (including “items for sale from the Friday before Thanksgiving Day through the Monday after Thanksgiving”).

You either need to communicate with Best Buy via the on-site chat, to make sure you can show the ad or website at a lower price, to get the difference. You can also call 1-888-237-8289 or visit a Best Buy or Pacific Sales store.

Best Buy will also match the previous price in store or online as long as it was done during the return and exchange period.

Walmart’s online store offers price comparison for items purchased from Walmart stores if the item is in stock at: Walmart.comhowever, the policy does not apply to those residing in Alaska, Hawaii, or Puerto Rico.

Apple doesn't offer a price adjustment policy, although you can do price adjustment elsewhere on devices like the iPhone 14 Pro.

Apple doesn’t offer a price adjustment policy, although you can do price adjustment elsewhere on devices like the iPhone 14 Pro.
Image: Nilay Patel / The Verge

While we have seen some claims There is no official policy on the company’s website that Apple will give a price adjustment of up to 10 percent for products purchased from certain major retailers.

Apple does say that if it lowers the price of an Apple product within 14 days of receiving your item, you can visit an Apple Store or contact the Apple Contact Center at 1-800-676-2775 to request a refund or get credit for the price difference. However, that doesn’t apply to special sales like Black Friday or Cyber ​​Monday.

B&H says it may be able to honor a current lower price or match a competitor’s price, but does so on a case-by-case basis. You must contact the customer service team through the on-site to chat, e-mailor by calling (800) 606-6969 / (212) 444-6615.

Costco does not match the price of competitors. However, according to the website, it will issue a credit for the difference between the price you paid and a promotional price if you purchased the item online from Costco and requested the credit up to 30 days prior to the price change. If you purchased the product from a Costco warehouse location, please visit the member counter at the store where you made the purchase.

Before you make a purchase, Dell will price match a new computer that has the same key features and specifications as the computer you purchased (such as memory, hard drive capacity, processor, etc.) from Dell, HP, Apple or Lenovo. You can call 1-888-969-4503 or chat online to do a price check, but you must provide a link to the competitor’s product.

You can also contact the company within 30 days of purchase regarding a price difference. However, there is a long list of restrictions, and none of these are available between Thanksgiving Day and the Monday after Thanksgiving (or on Green Monday).

If DJI lowers the price of the new DJI Avata within seven days of purchase, you can get some store credit.

If DJI lowers the price of the new DJI Avata within seven days of purchase, you can get some store credit.
Image: Sean Hollister / The Verge

We couldn’t find any evidence of a price adjustment policy at DJI. However, if DJI reduces the price of a product within seven days of receipt, you can contact the company within that time at http://www.dji.com/contact to request a refund or credit for the difference between the price you were charged and the current sale price. Special sales events, such as Black Friday and Cyber ​​Monday, are not covered.

If you find a lower price from a qualifying competitor on an eBay Deal item you bought within 48 hours — or on another product with the Best Price Guarantee symbol attached — you’ll get “110 percent” of the difference. That means eBay will give you an eBay coupon for the price difference between what you bought the item for and what the competitor is selling it for, plus another 10 percent of that price difference. However, keep in mind that these coupons expire within 30 days of issue.

The products must be new, unopened and identical to the competitor’s item. You must contact eBay Customer Serviceand if they verify that your claims are legit, you will receive the coupon and can use it on your next eBay purchase.

GameStop does not list an official price adjustment policy on its website. However, in August GameStop tweeted that the store will match the price of items sold and shipped by Amazon, as long as they are available online or in-store. While GameStop only mentioned Amazon in the tweet, others have reported that the store will match the price with items purchased at Target and elsewhere.

You could potentially buy HP's Specter x360 14 at a lower price thanks to HP's price customization policy.

You could potentially buy HP’s Specter x360 14 at a lower price thanks to HP’s price customization policy.
Image: Monica Chin / The Verge

According to HP’s website, the company will match the current pre-tax price for new comparable PCs and identical HP printer, display and accessory model numbers from nationally recognized online retailers, such as Dell, Amazon, Newegg and Best Buy. The specifications should be the same; however, the product model number may not be identical for computers. You must ask for the match at the time of purchase by calling 1-800-888-0229. However, you cannot request a price comparison via email or chat, and the policy does not apply to items purchased during promotional periods.

If you find a similar product at a lower price during the return period, please email HP at myhpsales@hp.com. This only applies to HP branded products and not to products purchased during certain sales events, such as the week of Thanksgiving and the week after.

According to Google, the company currently does not offer a price guarantee.

Historically, Lenovo has offered a price adjustment policy, but at this time, the website does not list one. That said, we’ll update this article if anything changes.

If Microsoft lowers the price of its new Surface Laptop Go 2, Microsoft may refund you the difference.

If Microsoft lowers the price of its new Surface Laptop Go 2, Microsoft may refund you the difference.
Image: Dan Seifert / The Verge

Microsoft will refund the difference if you discover a lower price for a product purchased from the Microsoft Store until January 2nd.

Other timesMicrosoft will refund you the difference if the price of a product is reduced within 30 days of purchase, although this does not apply to special sales events such as Black Friday.

You can contact Microsoft’s sales and support team at 1-877-696-7786 to get a refund.

Newegg offers price comparison for selected items; these products are identified by the “Price Match Guarantee” label that appears in the price box on the right side of the product page. This applies whether you find that lower price on Newegg or what Newegg rates as a major retailer. You must notify Newegg of the lower price within 14 days of purchase.

The Price Match Guarantee is not valid during major holiday sale events, including Black Friday, Cyber ​​Monday and Green Monday.

You can request a price comparison with other Sam’s Club stores, but not with competitors. Please note that this does not apply to items that have been discounted or upgraded.

We found nothing on Sonos’s website regarding the company’s pricing policy.


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