Working with news publishers, especially smaller publishers, we are in the early stages of exploring ideas to potentially provide AI tools to help journalists with their work. For example, AI tools can help journalists with headline options or different writing styles. Our goal is to give journalists the choice to use these emerging technologies in ways that improve their work and productivity, just as we’re making assistive tools available to people in Gmail and Google Docs. These tools simply aren’t, and can’t, replace the essential role of journalists in reporting, creating, and reviewing their articles.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.