What if your startup doesn’t get off the ground overnight? • businesskinda.com

by Janice Allen
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Natalie Gordon founded Babylist in 2011 and today it is a leading marketplace for baby gift registries. But it didn’t get off the ground at first. It took several years for Gordon to spin the startup into its current trajectory and several more for users to follow. This is normal! And we’re excited to have Jesse Draper join the conversation. She invested in Babylist as a General Partner at Halogen Ventures.

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