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The businesskinda.com Top 3
- Do we ever really know how secure our phones are?: Cloudflare says no, and to prove it they launched an eSIM to secure mobile devices, Kylea reports. What sets them apart from other legacy options, e.g. VPN, is the cell-level protection. “A SIM card can act as another security factor and — combined with hardware keys — make it nearly impossible to impersonate an employee,” Cloudflare CTO John Graham-Cumming told Kyle.
- Red Notice: It’s official – Interpol issues a red notice for Terraform founder Do Kwon, who is being sued in South Korea after Terraform’s cryptocurrency and stablecoin collapsed earlier this year. manish and Kate been following this story for a while and have more.
- Hinge: Two years ago, Vendease tried to make it work in Nigeria’s food sector as a marketplace connecting suppliers and farmers with restaurants. Seeing how fragmented the delivery service was, it turned to a food sourcing platform, meaning it no longer acts as an intermediary and is now reaping that benefit, including $30 million in fresh capital, Tage reports.
Startups and VC
While Not So Dark started with a network of dark kitchens, the company abandoned this business model shortly after raising its Series A round. Operating dark kitchens requires a lot of capital and can be a problem in some neighborhoods. The company has now raised an $80 million Series B and launched digital food delivery brands that you can find in food delivery apps, Romain reports.
When it comes to advice, tech loves standardization. Startups are often told that there are certain metrics to meet, deadlines to meet, timeframes to measure against. In The “ideal runway” is a myth, isn’t it?, on TC+, our subscription site, Natasha M breaks down how the rule of thumb of 18 to 36 months on the runway isn’t as obvious as you might think.
Guess? We love you so much that we have five more highlights from the entire site:
3 Ways to Implement a Product-Driven Sales Movement to Unleash PLG’s Revenue Potential
Image Credits: JamesBrey (Opens in a new window) / Getty Images
Startups adopting product-driven growth strategies are responding to customers to drive growth and acquisition, but “the traditional top-down enterprise sales model just doesn’t work with PLG’s self-service, freemium user base,” writes Stephen Moock, head of sales and success. GTM platform Calixa.
Sharing consolidated user data with product and sales teams will reveal patterns and insights that help identify product-qualified leads who are more likely to convert. To take advantage of this, sales teams need to ‘recalibrate’ their approach.
According to Moock, “Your free offering and the features customers get when they upgrade to paid plans should create a natural conversion path to your business offering.”
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Three more recent stories from the TC+ team:
Big Tech Inc.
Samsung Enters India With Two New Credit Cards That Promise 10% “Year-Year” Back As Long As Cardholders Buy Products And Services, manish reports. It seems to be a way for the smartphone maker to increase its appeal. It’s also ambitious, he writes, as India’s credit card market is quite crowded with more than 50 companies trying to capture the attention of “the world’s second largest internet market.”
And we have five more for you:
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.