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Regardless of the type of business you operate, there are many things you can gain from having a strong online presence. With a powerful online presence, you can increase brand awareness, increase leads, and increase sales. So as we get closer to 2023, every business needs to plan to take its online presence to the next level.
In this post, we explain some important things every business should do to improve its online presence in 2023.
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Build a user-friendly, attractive website
When creating an impressive online presence in 2023, the importance of a website cannot be overemphasized. Your website can make it easier for people to know what you have to offer them. Moreover, it can tell people more about your work process, working hours, location, contact details and much more.
But you shouldn’t just create a site. It should be user-friendly and visually appealing. This is because consumer expectations are high these days. As a result, they will not waste their time on a low quality, difficult to navigate website. So you need to hire the service of experienced website developers and designers to ensure that your site meets the required standard.
Related: 4 Content Marketing Strategies You Should Be Using in 2023
Use SEO
Search engine optimization (SEO) is a digital marketing strategy to increase your brand’s visibility in search results. As your website ranks higher in search results, more people will be able to spot your brand. Therefore, SEO can make a big difference in your online presence.
To optimize your site for SEO in 2023, you need to invest in finding the most relevant keywords. After that, use the keywords appropriately and of course in your headers, meta description, blog content, social media posts, etc.
Also, don’t forget the three most crucial aspects of SEO, which are:
When done correctly, SEO will help you reach more potential customers, increasing your online presence.
Related: 6 SEO Tips for Every Business
Take advantage of local folders
While it may seem like local directories are only for local businesses, all businesses can benefit from them. The directory help allows many potential customers to view your business without going to your site. So if you’re trying to increase your business’ online presence, you should create profiles in local directories like Google.
Invest in online advertising
While a business can grow organically online without ads, online ads can make the job easier and faster. Therefore, if you want to improve your company’s online presence, you should invest in online advertising. Facebook, Google, YouTube and other platforms now let users pay for ads. These ads show your offers so that more people know your business.
Online advertisements are useful to businesses in several ways. First, it can be customized to your target audience. You can use age, interests, location, gender, behavior and other parameters to determine who sees the ads. Second, the ads can be done in different formats such as images, texts, infographics and videos.
Focus only on the main online platforms
You can explore countless platforms when it comes to boosting your company’s image online. However, you should be careful as cross-platform presence may not be beneficial to your business. In general, you will have to spend a lot of time marketing your business online through various platforms. This can be quite distracting and even prevent you from offering high-quality services and products to existing customers.
Therefore, only focus on the most vital platforms. If all you can do is maximize the use of your website, emails, and three social media platforms, then you should focus on that. You just need to select the best platforms that will help you get the most out of your online presence.
Another way to improve your online presence is to post content that your audience can share with friends. Sharing your content can help it reach more people, increasing your online presence. Nevertheless, most users will only share content that resonates with them emotionally. So it is paramount to create emotional and shareable content on your website and social media pages from time to time.
Add emotional phrases and words to your headers, captions, blog posts, etc. Add exciting images, videos, stats and emojis to your content. You can also directly encourage the readers to share your post.
Use email marketing
Although email marketing is one of the oldest forms of digital marketing, it is still crucial today. Many internet users use emails and regularly check their inboxes. According to Optinmonster.com, about 99% of email users open their email at least once a day. So if you can reach existing and potential customers via email, you will increase your online presence in 2023.
To optimize email marketing, you need to build an email list and create unique subject lines and content. You should also send emails regularly, but don’t spam your audiences.
Explore guest post
As you continue to look for ways to improve your business’ online presence, don’t limit it to your platforms. For example, a guest post can be a great way to let more people know about your business. Guest posting refers to the process of creating a blog post on another platform’s blog. You must include a link to your website or blog in the blog post. When people respond to your post on the website, they can click the link and visit your website.
When choosing a guest posting platform, make sure it is one with many audiences. With such a platform you reach more people.
After you have done all the above, you should keep track of the progress of your efforts with Google AnalyticsSEMrush, Ahrefs, etc. Keep updating these things until you reach the goal of improving your company’s online presence by 2023.
Related: How to Improve Your SEO Efforts by Guest Posting
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.