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Everyone sees life through a unique lens or worldview. This worldview becomes a starting point for every decision, every feeling and every action.
Yet the topic of worldviews and their impact is rarely addressed in lead generation and client nurturing conversations. As a result, PR and marketing leaders are often left scratching their heads and wondering why they can’t connect with prospects or hold onto business.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.