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Today everything revolves around technology. Companies around the world use solutions such as Salesforce, Apollo.io, and Marketo to automate key aspects of their workflows and quickly identify and convert leads. The process works well, but most of these marketing technology (martech) tools work in silo environments rather than talking to each other. This can create data gaps and prevent teams from realizing the full potential of their tech stack.
While internally built integrations can help, developing them can be challenging. Basically, you need to request an integration, after which engineering and IT teams have to code it. They will also need to support integration with comprehensive data architecture, technical resources and ongoing maintenance. The whole effort can take 7-18 months.
Datajoin micro-integrations
Utah based data join aims to simplify this challenge by providing B2B marketers with micro-integrations – a no-code, automated product that integrates first-party sales and marketing data from several existing applications. The company has raised $3.5 million in seed funding today.
Micro-integrations, Datajoin said, take the complex process of ID resolution and app-to-app integration and simplify it. You just need to identify the data points you need and the product will automatically show the data in the target application. No data platform or technical resources are required.
“Datajoin’s micro-integrations make integration simple and easy, with implementation measured in days, not months,” said Sam Fonoimoana, the company’s founder and CEO.
The company currently offers two micro-integrations. The first brings deal and pipeline information from Salesforce CRM to Adobe Analytics’ Analysis Workspace. This gives business users a complete view of their data, giving them insight into the impact of campaigns and content on the pipeline and deals closed to date. Meanwhile, the other is for Adobe Analytics and Marketo.
Datajoin claims that its integrations are built specifically for martech data and only work as a messenger of sorts without saving anything. The company claims it has already attracted several Fortune 500 companies, including Adobe, Cisco, Comcast and ARM.
“Some of the most advanced corporate marketing technology companies in the world consider… the Datajoin team as ‘data ninjas’. Their value proposition was immediately apparent in customer conversations as they delivered 10x results,” said Mitch Rencher, MD at Sepio, who led the seed round.
With this funding, the company plans to expand its customer base and hire talent for functions such as product, engineering, marketing and sales. It expects to gradually add more integrations to its portfolio, providing support for other relevant martech applications such as HubSpot and Zoho CRM.
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