As the launch of two new smart speakers approaches, Sonos appears to be rethinking – and in some cases raising – prices across the company’s product portfolio. The second-generation Beam, that was $449 just a week agonow listed as $499 on Sonos website and in stores, including Best Buy.
The already expensive Sub has also been increased by $50 and now costs $799. Ouch. The Wayback Machine shows that it was still listed at $749 from Sonos on February 15.
Sonos raised prices on numerous products in 2021, citing supply chain issues and consumer demand as factors behind the decision. At the time, the company said it “always evaluates market dynamics, including demand, supply chain, component costs and the competitive landscape” when reviewing pricing.
Apparently it has now taken the time to make more adjustments. Sonos has confirmed these changes to The edge, and selected accessories are also affected – but much less significantly. A few items are even down (by as much as 99 cents). Here’s the full rundown:
You may want to look elsewhere for your banana plugs.
The Beam (read our review) is typically one of the better values ​​in Sonos’ home theater lineup: it produces room-filling audio and does a good job of virtualizing Dolby Atmos surround sound in small-to-medium sized rooms. But these price increases are starting to erase that value proposition: The company’s mid-level soundbar is now $100 more expensive than the starting price of the first-generation Beam.
Thanks for the tip, Steve!
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