Red Wing Shoes wants virtual houses designed in Roblox to become real houses

Missed a GamesBeat Summit Next 2022 session? All sessions are now available for viewing in our on-demand library. Click here to start watching.


Talk about moving from the metaverse to real life.

Red Wing Shoes launches the Builders Exchange program so people can design “tiny houses” in Roblox’s virtual world that can become real houses in the real world.

For every five skilled workers who leave the industry, only one enters. But Red Wing Shoes found that people build, but not in the traditional way we all think of; millions of young people are building in the virtual world in places like Roblox.

This is a real little house.

It’s a strange project for Red Wing Shoes, a world leader in the footwear industry. But it meets a social need.

Metaverse gamers can visit the Red Wing BuilderTown in Roblox to help build virtual houses. For every tiny house built in the game, a donation from Red Wing will be given to regularly, an organization that houses the homeless through “tiny homes” villages. Tiny houses are designed for only one person.

Red Wing Shoes started the Builders Exchange program to create more home designers and homes.

As more user-generated virtual homes are built in the metaverse, more will be built in the real world, Red Wing Shoes said.

To illustrate and launch this unique initiative, Red Wing brought together leading virtual developer Naomi Clemens and general contractor Kemi Ndolo to transform and build a virtual world design in the real world.

GamesBeat’s credo in covering the gaming industry is “where passion meets business”. What does this mean? We want to tell you how important the news is to you — not only as a decision maker in a game studio, but also as a fan of games. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn about and have fun with the industry. Discover our Briefings.