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Mobalytics – a coaching and analytics platform – has signed a deal that will bring the data company’s player enhancement tools to Overwolf’s in-game platform.
This partnership will allow Mobalytics to take advantage of Overwolf’s existing infrastructure, including in-game overlays. The data company believes this infrastructure will allow them to develop features faster and expand into new games. Currently, Overwolf supports over 1,000 games, while Mobalytics supports five – four of which are developed by Riot Games.
Mobalytics is rolling out support for Lost Ark as the Destiny 2 offering launches in early 2023. The company is looking to expand support for games where they believe their analytics guides and overlays can add the most value to players.
“Overwolf’s infrastructure will allow it [Mobalytics] to be more nimble and expand faster to more titles than before, while providing better stability to reach players of all types of game settings,” said Amine Issa, co-founder of Mobalytics. If Mobalytics can run on less powerful PCs, the company can dramatically increase its potential reach.
Mobalytics has deep ties to esports. Issa is a Riot Games alum and former esports pro. The data company has investments and existing sponsorship deals with T1 Esports and aXiomatic (parent company of Team Liquid). The company also partnered with Riot Games for League of Legends’ North American Amateur Leagues in 2022.
Meanwhile, Overwolf has targeted a wider audience. The all-in-one platform and helps gamers connect to the user-generated content, mods and private servers they want. Meanwhile, Overwolf also supports creators by enabling them to monetize their work. Recently, Overwolf announced a major deal with Electronic Arts to integrate their user-generated content discovery tool into The Sims 4.
Together, Overwolf will be able to provide users with new competitive features, while Mobalytics will be able to expand its audience.
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