If you notice that emails from sellers or responses from customer support agents seem a little off — or that they’ve gotten a significant improvement in writing quality — you may have AI to thank. Microsoft has announced that it will introduce AI features to Dynamics 365, the suite of business apps for customer relationship management and resource planning.
The company calls the set of features “CoPilot” and pitches it as a way to help business people “create ideas and content faster, complete time-consuming tasks, and get insights and next best actions.” That includes an AI writing customizable emails to customers and automatically generating meeting summaries, writing a response to customer service chats and emails based on the previous conversation, and helping marketers dive into their data without having to write SQL. The company is also promoting it as a way to generate ideas for marketing emails, which means you may soon see AI-powered ads in your inbox.
from Microsoft promises even more than that — the company says the system will make it easier to create “virtual agents” for customer support, who can use OpenAI’s technology to search Bing and internal knowledge bases for answers.
As with other AI tools, Microsoft presents this as something people will use, rather than a way to replace employees. In a LinkedIn messageCEO Satya Nadella called the announcement a step toward “transforming every business process and function with interactive, AI-powered collaboration.”
Similar technology could come to software that isn’t fully enterprise-focused. There are reports that Microsoft plans to integrate ChatGPT into apps like Word, PowerPoint, and Outlook. The most prominent use of the technology is probably with Bing, the chatbot and search engine currently available to people on a waiting list.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.