Will software for CFOs create a bright spot in a battered fintech market?

by Janice Allen
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The rise of the venture capital boom of 2021 has shaken much of the startup world, but the lack of capital is sharply visible in one particular niche: fintech.

CB insights indicate data that after peaking in 2021, funding for fintech startups around the world fell dramatically by 46% to $75.2 billion from $139.8 billion a year ago. Early 2023 data is still trickling in, but we haven’t heard from anyone yet that venture finance for fintech will recover. Yes, Stripe’s $6.5 billion raise may be biased, but let’s not forget that it’s also a round of downside.


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But fintech is broad, encompassing everything from Chime and Alpaca to Brex. In fact, it is almost too broad a group to be of much use. You need to dig deeper and be more specific to get a clearer picture of the developing trends.

This brings us to CFOs, everyone’s favorite person on a company’s executive team: the naysayer, the receipt claimant, the fuss over budgets.

Call them what you will, CFOs are a critical part of a startup’s evolution. We don’t pay enough attention to CxOs here at businesskinda.com, as we’re a little more focused on founders, but last year CFOs managed to get their way to our attention: businesskinda.com reported on a surge in CFO turnover at companies going IPO. track before the market blocked that path or put the company in a slump.

That’s the bad news for CFOs: Shifting valuations in many startup categories have taken IPOs off the table, and they’re now tasked with stretching money as far as possible in a market where capital is drying up faster than a puddle in Death Valley.

But there’s also good news: Many fintech startups are building tools for CFOs and their larger office, often referred to as “the CFO stack.”

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