In Indonesia, many logistics providers still use outdated systems to keep track of their operations and fleets, including pen and paper ledgers. McEasy wants to change that. The startup, which develops software-as-a-service solutions for the logistics and supply chain industries, has raised $6.5 million in Series A funding led by East Ventures.
The startup was founded in 2017 by Raymond Sutjiono and Hendrik Ekowaluyo and now serves more than 200 customers, including Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah and the Tanto Intim Line.
The software and smart tracker, called Vehicle Smart Management System, has been adopted by users such as passenger buses, freight forwarding services and refrigerated vehicles used to transport pharmaceuticals, meat, seafood, dairy and frozen foods. Other products include Mobility Software-as-a-Service to digitize vehicles for real-time tracking, solutions to improve business efficiency and an open API ecosystem.
The new capital will be used to develop products for SMEs and establish a stronger position in Indonesia’s Tier 2 and Tier 3 cities. McEasy says it has grown more than 12x in the past 18 months.
Sutjiono told businesskinda.com that he met Ekowaluyo and became best friends while both were studying mechanical engineering at Purdue University. The two then worked at Ford in construction engineering. Sutjiona said Ekowaluyo is an expert in automotive structural design and program management while focusing more on engine electronics, system control and data processing.
After returning to Indonesia, the two McEasy started producing hybrid motorcycles. But after researching the market, they realized that the market is shifting to digital instead of hybrid bicycles, so they came up with a smart tracker for motorcycles. But because the trackers were prohibitively expensive, they decided to make another shift to B2B logistics and automotive.
“B2B logistics players were still using the conventional method and we wanted to create a digital solution to improve the business process,” said Sutjiono. “The logistics sector was chosen for its promising potential and growth during the pandemic. Indonesia has more than 22.5 million units of passenger cars and more than 5 million units of trucks.
The founders say that more than 85% of companies in the transportation and supply chain sectors still use paper ledgers for their operations, including managing drivers, costs, fuel consumption and route efficiency. To convince people to move from their legacy systems to McEasy, it is offering a free trial and expanding its business through word of mouth.”
In a prepared statement, East Ventures co-founder Willson Cuaca said: “McEasy has managed to positively accelerate in this post-pandemic environment. They are combining the best of both worlds – logistics and technology – to enhance their offering, enhance their national presence and maintain profitability.”
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