With the falling over van Roe v. Wade earlier this year, digital health and reproductive care startups stepped up their efforts to make abortion pills and emergency contraceptives more accessible. With state laws shifting and abortion bans coming into effect in the United States, companies are still trying to find ways to deliver care while rethinking what health care should include.
Following the U.S. Supreme Court decision that overturned Roe, many leading reproductive medicine organizations have spoken out against the ruling. “Decisions about health care, especially reproductive health care, should be made by patients and doctors, not by advocacy groups, religious organizations, politicians, experts or Supreme Court judges,” said Marcelle Cedars, president of the American Society for Reproductive Medicine.
Nationally, the situation proves tricky to navigate, as any state can begin to implement individualized abortion laws. by Nov, 26 states are expected to face near-total abortion bans.
That’s why businesskinda.com has reached out to digital healthcare startups to find out how they plan to continue to provide reproductive care despite an increasingly hostile legal environment.
What do demand and constraints look like?
In the wake of the decision, there has been a national surge in demand for emergency contraception such as Plan B, otherwise known as the “morning-after pill.”
In Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Illinois, Kansas, Maine, Mississippi, South Dakota, and Tennessee, a pharmacist can to refuse administer emergency contraception if it conflicts with their religious beliefs. In some states, the medication is also excluded from what is considered mandatory birth control coverage, according to the Guttmacher Institute.
But digital healthcare companies, which provide healthcare virtually, claim to be better able to circumvent these limitations.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.