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I’m watching this week in three subjects that do not have to be an ‘either/or’ situation: France or the UK; product driven or sales driven; psychedelics or traditional health care. — Anna
Cool or cringe?
“Welcome to the Unicorn Kingdom” is the slogan of a new USA campaign aimed at promoting the UK as “a place with all the right ingredients for technical success.”
Then British Prime Minister Rishi Sunak referred to the new slogan at an event recently, some called it shrink. However, others disagree.
To take biased national pride out of the equation, I contacted Hoxton Ventures partner Hussein Kanji for two reasons: he lives in London and describes himself as a ‘proud American’.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.