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It’s a strange world we live in. Banks collapse and the world keeps turning.
And oh, hey, look! OpenAI is now even richer! Alex is back on the mic with your overview from Monday, and as usual, we had a lot to unpack: We dig into OpenAI, earnings, First Republic Bank, some fun startups, and ARM’s IPO in today’s episode of Equity. Listen.
Contents
The businesskinda.com Top 3
- To collapse: Regulators shut down First Republic Bank and drafted a buyer, JPMorgan Chase, which acquired FRB’s $330 billion in assets and deposits. In the meantime, Ingrid writes that the Federal Deposit Insurance Corporation is on the hook for $13 billion. Stay tuned for more as this all unfolds.
- One person’s mess is another’s success: Elon Musk took to a Twitter Space this weekend to share more information about what happened to SpaceX’s Starship, which didn’t immediately self-destruct as planned during its test launch last week. Darrell has more.
- AI must move forward: Israeli startup Alison is the latest ad tech company to receive funding, specifically $5.1 million, for its approach to inject artificial intelligence into its platform that analyzes creative ads, reports Mike.
Startups and VC
Much remains to be written about the future of vertical farming. In many ways, the technology offers hope amid rising concerns about food security, an aging population and potential environmental collapse. Brian writes. Early companies in the space will be the ones (hopefully) focused on pushing back the unit economy to a point where the technology makes sense from a price perspective. Up and beyond.
One of Haje’s hobbyhorses is warm introductions. “I understand why investors are pushing for it, but it has always struck me as lazy and non-inclusive,” he writes on TC+, and was pleased to find an antidote of sorts: GoAhead claims it will hear the pitch from anyone, no matter where in the world you are or what you are building, as long as you are a pre-seed or seed company.
Another small handful of treats for you on this beautiful Monday afternoon (assuming you’re on the west coast or similar time zone. If you’re not, then God only knows what time it is where you are. But we hope you have a nice day anyway).
Your site needs more than just one user experience
Image Credits: John Lund (Opens in a new window) /Getty Images
In the beginning, most founding teams focus on building solid sales funnels, but customer segmentation can be achieved during the acquisition process – if you know what questions to ask.
Getting new users to answer questions about their past product experiences or future goals is the first step in creating customer personas, says growth expert Jonathan Martinez, who shares several variables that can help drive retention and conversion.
“It’s true that while you can add some extra friction with questions about your lead form or onboarding flow, it will greatly benefit your consumers’ overall experience.”
Three more from the TC+ team:
businesskinda.com+ is our membership program that helps founders and startup teams lead the way. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!
Big Tech Inc.
If you’ve ever had a blue check mark on Twitter, lost it, but recently edited your bio and saw it reappear, you’re not alone. Amanda discovered that the blue check mark reappears when you update your bio. It doesn’t stay but something to LOL about today.
Get ready for Freevee – can that be a verb? Sara writes that Amazon will pump more than 100 Amazon Originals into the free streaming service this year.
And now there are five more for you:
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.