The Playlist, a new Netflix program, follows the life of Swedish internet entrepreneur Daniel Ek and the invention of digital music provider Spotify. It stars Edvin Endre as Ek, alongside Christian Hillborg, Ulf Stenberg and Gizem Erdogan, among others, in key supporting parts. Daniel Ek, the CEO and co-founder of Spotify is a household name in the IT industry.
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Daniel Ek started creating websites when he was 13 years old.
Daniel Ek was born in Stockholm, Sweden, on February 21, 1983. Ek was raised by his mother and stepfather, according to Money Inc and Famous Zoom. Ek apparently had an interest in technology from an early age. Daniel Ek started creating websites for clients at the age of 13 and his business has grown tremendously over time. He had hired other students from his class to work for him, and within a few years, before he turned 20, he had about 25 people reporting directly to him.
Ek attended IT Gymnasiet in Sundbyberg, graduating in 2002, before enrolling in engineering at KTH Royal Institute of Technology. However, he ultimately chose to drop out of college to pursue a career in technology. Ek then started working for Tradera, a Swedish auction house. He also worked at Stardoll and then founded his own company, Advertigo, which was eventually acquired by TradeDoubler. He was also CEO of Torrent for a short time.
Daniel Ek’s love of music and ambition to create a platform that outperformed pirate websites while remaining legal and benefiting the music business economically led to the birth of Spotify. Ek teamed up with another notable entrepreneur named Martin Lorentzon, and Spotify was founded in 2006 with Ek and Lorentzon as co-founders. Spotify was launched in October 2008. Spotify has expanded tremendously over the years and is now one of the world’s largest providers of digital music streaming services. Ek is married to Sofia Levander, a well-known writer and journalist. The couple has two children.
A quick look at The Playlist on Netflix
The playlist follows Daniel Ek’s life and career as he and his team started building a major digital music streaming company. The following is a summary of the show:
“Led by Daniel Ek, a group of enthusiastic young entrepreneurs come together to take on a seemingly insurmountable task: changing the music business – and the world. They wanted to build legitimate music streaming business.”
The show’s trailer gives a glimpse into Ek’s childhood and his goal of setting up legal music streaming business. The video is very dramatic and quickly mentions the major challenges that came with building Spotify. Viewers can expect an interesting and adventurous season with an emotional and uplifting tone.
Ek is played by acclaimed Swedish actor Edvin Endre in the upcoming Netflix series developed by Christian Spurrier. Endre has been featured in a number of notable films and television shows over the years, including Vikings, Fortitude, and The Pagan King.
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