Chuu from LONA has its own sole proprietorship, Chuu Co. Ltd., and its former agency, BlockBerry Creative, also released a statement in response to the news. On October 28, numerous South Korean media sites claimed that the singer had set up her own label, with her mother as director. They also stated that the company is equipped to perform a variety of tasks such as broadcasting, album production, entertainment management, record production, sound production and distribution, concert planning and publishing, editing, distribution, public relations, publishing and agency business. While the paperwork related to her upcoming venture is adding to the excitement, BlockBerry Creative’s statements have caused some consternation among followers.
Chuu has really set up her own sole proprietorship to get paid as she continues her business.
(Attached photos show the registry of the company (Chuu Company Ltd.), named after Chuu and her mother.
source: https://t.co/Os3MRu3Voq pic.twitter.com/bkZUrvcj86
— cat ⚫️ (@kitty_nim_) October 28, 2022
BlockBerry Creative is unaware that LOONA’s Chuu is launching her own agency.
LOONA’s label and agency issued a new statement in response to the news. According to the company:
“We had no idea Chuu had started her own label. We are investigating. Chuu’s departure from our office is not true.”
BlockBerry Creative did not allow Chuu to move to another agency. They are currently looking into starting her own entertainment business. The complicated scenario has also baffled fans, who just want the 23-year-old singer to be happy. It has already been announced that the Heart Attack singer was not present at the concert ‘2022 LOONA 1st WORLD TOUR [LOONATHEWORLD] IN SEOUL.’ According to reports, she was not informed by the agency about the group’s actions.
Meanwhile, the other 11 members of the group said they had been made aware of the concert, which took place on October 15-16 at the SK Olympic Handball Stadium. Fellow member Yeojin also said the news was made on LOONA’s group chat, which included all 12 members. “Yes yes yes. The news was made through the LOONA group chat, which included all twelve members, as well as the schedule chart. So I was already in the know!! I’m ecstatic!!”
Chuu responded by sending a message to her admirers. She stated:
“There’s one thing I’ve said that seems to be spreading in a weird way, so I’ll just say it. Just because a schedule is available doesn’t mean I can attend them all. To attend, the company must confirm and then confirm (announcement). Even if the program is available, I’m not sure I’ll be there.”
She cleared the air and said just because the message was posted doesn’t mean she would participate. Due to “scheduled commitments”, the singer was also unable to participate in the North American and European parts of Loona’s worldwide tour.
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