Business

Person working on marketing strategy getty The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on their mobile devices and expecting tailored, seamless experiences from brands, it seems like a wrong turn not to embrace omnichannel marketing. Omnichannel strategies can drive … Read more

Judah Taub is Managing Partner at Hetz Ventures, a VC of the highest early stage, based in Tel Aviv. He lectures on time management and creative thinking. getty In his book Black Swanshows Nassim Taleb how building on the average or mean is essentially pointless in numerous industries. He uses two scenarios to illustrate this … Read more

What stands between your business and more sales? It could be paper savings caused by your marketing content. Yes, I’m talking about those tiny but surprisingly painful cuts that seem to gravitate towards the most delicate parts of your fingers. Is poor-quality marketing content causing paper-cutting pain for your prospects? getty In my 20+ years … Read more

Laptop and smartphone with infographics getty The PR world is changing fast and it’s hard these days to have the right tools to stay on top. In the past, you could set a provision and calculate it as a budget entry that both parties agree is necessary. However, in today’s world that is not enough. … Read more

What started as a battle between banks and fintechs has evolved in recent years, moving both sides towards cooperative competition. Janice AllenJanice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the … Read more

  getty Time management is a critical skill for business leaders who often have to juggle multiple responsibilities and obligations. Finding effective strategies to maximize productivity and reclaim more time is essential for leaders. As experts, the members of businesskinda.com Business Council have extensive experience devising ways to increase productivity, save time and make the … Read more

Artificial intelligence is rapidly becoming an integral tool in various industries. But have you ever thought about how it can reform construction? Regardless of the type of business, owners are always looking for operational and efficiency improvement strategies. And with construction, the use cases are intriguing. One might understandably assume that the methods of laying … Read more

getty Of all the considerations an entrepreneur has to make when starting a business – what to call it, how to price the products and more – the legal considerations are perhaps the most important. From determining a business structure to complying with local labor laws, to making sure you prepare and file your taxes … Read more

In the latest sign of the explosive growth of sole proprietorships, Collective, an AI-powered back-office platform for solopreneurs, has just raised $50 million in funding. The San Francisco startup offers company formation, S-election, payroll, tax and accounting services for sole proprietorships and a personal dashboard to manage their finances. Since its foundation in 2020, the … Read more

Starco Brands founder Ross Sklar Starco How do you build a multi-million dollar company from scratch? For Ross Sklar, who has done just that with Starco brands since launching the company in its current guise four years ago, the answer could be summed up as playing to your strengths. Entrepreneur Sklar has expanded Starco through … Read more