Founder & CEO of Clonefluence, Inc. and Cloned gg, helping thousands grow their online presence with networking tactics.
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Companies are changing the way they are run, used and managed based on new social norms and technology. As part of this, we see the rise of companies that have their customer base strictly abroad. Globalization and the introduction of online shopping have created a world where you can routinely ship orders to other countries and work directly with external customers and delivery services.
In general, I find that as long as you provide regular customer support, getting customers from abroad has many advantages, and you can easily market products abroad without opening physical locations there. Later in your business trip, if you prefer, this foreign branding can then be used to expand a physical presence in these other countries.
With branding and remote services, your customer base is at your fingertips. If you haven’t had an online store for your brand or small business before, now is a great time to create one.
This online presence helps create new audiences for your products or services, and the new customers you gain can help spread the word about your business in their respective regions. I’ve witnessed many businesses that operate without a website and sell decent amounts, but this shouldn’t happen if you want to maximize your brand’s potential. This is especially a perfect time to get into this overseas business as there are plenty of products that are not available in other countries and have the potential to grow in their own niche.
Learning strategies to consistently build your business is what sets you apart from your competitors. By building long-term relationships with overseas customers, you can make your products more widely known by making them available in more markets. You can use targeted ads on social media platforms to advertise specific regions, age groups and interests in these other places. While it is potentially rewarding, understand that it can take years to create a global presence. But with the current technological shift, now is the time to beat competitors. Consistency in creating great ads and social media posts is what will ultimately boost your sales abroad.
As part of expanding your business abroad, franchising your business can be a great option. If you have a food chain or brand that can be imitated by another representative, this can be an alternative to be seen worldwide without having to distribute it yourself. Having a physical operation with a storefront can be more challenging because it’s difficult to just find an ideal location, but it can also be more rewarding when people physically interact with your brand and see what it has to offer the public . Some disadvantages of franchising can be that you are not there to necessarily control every movement under your entity. You may not like specific habits that some of your franchisees have and that could be up for debate. Like what I wrote before, it also involves careful screening and building long-term relationships with these partners.
Finally, if you think your business is looking for more customers, I think expanding globally is always your best option. Use social media to expand your brand’s businesses internationally. Public store windows can be a rewarding business model to expand into other countries once your brand is ready for that next step.
You can gain clientele and business partnerships by conducting overseas operations and familiarizing prospects with your name. Your brand will grow exponentially with the right strategies; just make sure you use them wisely.
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Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.