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Twitter and Apple aren’t going to war after all.
Elon Musk fired the first shots on Monday, tweeting that Apple was threatening to remove the Twitter app from the App Store and criticizing the Cupertino tech giant’s grip on the store. But Musk’s tone changed on Wednesday. The Tesla billionaire tweeted that he met with Apple CEO Tim Cook at the company’s headquarters and had a “great chat”. Cook, according to Musk, “made it clear that Apple never considered” removing Twitter for iOS from the store.
Good conversation. Among other things, we resolved the misunderstanding that Twitter might be removed from the App Store. Tim was clear that Apple never considered this.
— Elon Musk (@elonmusk) November 30, 2022
Musk went on to say it was all a “misunderstanding”. however, the noted the BBC that he made no mention of Apple’s ads on Twitter — the subject of another hurt tweet in which Musk said, “Apple has largely stopped advertising on Twitter. Does she hate free speech in America?”
It’s possible that Musk forgot to mention it since he was also preparing for Neuralink-related news. That, or it could be that he heard of the Gizmodo report indicating that Apple spent nearly $85,000 on advertising the day it first complained about the company.
On the other hand, Musk previously hinted that Apple’s 30% revenue from in-app purchases could incite him to war. In that case, he would get some support from none other than Meta CEO Mark Zuckerberg and Spotify CEO Daniel Ek.
If Elon Musk is not in conflict with one of the most powerful electronic companies in the world, he still faces a challenge from the European Union (EU).
EU commissioner Thierry Breton said that to Musk on Wednesday that Twitter will have to comply with EU statutes regarding issues related to disinformation and content moderation. Otherwise, European access to Twitter could be shut down completely.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.