It’s no secret that AI technology has made its way into the mainstream. With tools readily available to anyone with an internet connection, there’s a good opportunity (especially for small business owners and their teams) to use AI as an extra pair of hands in driving growth.
While many AI technologies require a fee to use, there are just as many free options that already help entrepreneurs in all of the areas discussed below.
The corporate culture is one of pushing boundaries and constantly finding new ways to drive business success. This article explores some of the ways AI can be used to do just that.
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Contents
Marketing help
AI technology can be used for many marketing functions. Writing copy for email campaigns and websites has never been faster. Creating in-depth visual ads with AI is another frontier that small businesses can now easily explore
With the help of chatbots, SEO-friendly blogs can be created in seconds. Then they can be edited accordingly to get more brand personality.
There are also analytics and data analysis tools that can support marketing strategies to increase sales.
Content creation
Navigating social media can be a pain, and those without the knowledge or time it takes to create quality content can tap into the power of AI. This includes creating social media bios, writing captions, and editing video or audio clips.
Other types of content such as complete presentations or pitch decks can also be created at the touch of a button.
Customer satisfaction
Many websites already use built-in chatbots to communicate with potential customers who come to visit. These chatbots are easy to implement and are a great way to help customers directly with questions and can act as a lead capture tool.
Ideation and research
Small businesses with small teams, maybe even a team of one, can use AI to help with research and spread ideas. Entrepreneurship can be a lonely road and often involves asking the right questions to find answers that contribute to a company’s success. Chatbots can help answer industry-specific questions.
General effect on efficiency
AI technology is fast. It can handle menial tasks such as data entry and inventory management. This reduces the time spent on such tasks and can lower the costs associated with having more employees perform these tasks manually.
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Conclusion
AI technology and programs are not a magic pill. Rather, it is a set of tools to be explored and experimented with by small businesses looking to drive growth.
Only then can the technologies be used wisely to get the best results.
Please note that the answers of certain AI chatbots are not up-to-date, so further research and discretion are required.
It is also very important to learn how to use the correct prompts to get the desired output. For example, if you use AI technology to assist in writing texts, clearly stating the benefits of a company’s product or service will significantly improve the quality of the text being written.
AI technology is also no substitute for human expertise. However, it can vastly improve efficiency in many areas, which is an essential benefit for smaller businesses that may have more pressing budgetary or time constraints.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.