Since its inception in 1969, the Habit Burger Grill food franchise has earned a respected reputation, acclaimed for its award-winning Charburger and its laid-back, welcoming Californian essence.
habitburger.com
In addition to its signature Charburger, The Habit Burger Grill sets itself apart from competitors in the fast-casual space for its trend-forward product innovation with fresh salads, handcrafted sandwiches and a unique take on classic sides such as tempura green beans, sweet potato friends, French fries and onion rings. The menu also features sushi-grade line-caught ahi tuna entrees, fresh chicken, grilled sandwiches, and hand-filleted marinated steak. In addition to an emphasis on handcrafted menu items, The Habit Burger Grill’s difference is based on the uniqueness of grilling over an open fire.
Today, The Habit is a brand of more than 330 units in the United States with 11 international locations and a growing worldwide franchise. As the brand continues to expand its presence through a robust franchise and equity development strategyit seeks sophisticated restaurant professionals to bring The Habit to their communities.
Operationally, The Habit Burger Grill features its unique charcoal grill flavor and diverse menu that appeals to a broad consumer base. The balanced sales mix for lunch and dinner for half-days works harmoniously with a range of retail models, including in-line end caps, drive-thrus with end caps and freestanding drive-thrus, all in suburban settings. The brand’s flexible footprint offers franchisees a wide variety of real estate models to suit any market, as well as non-traditional locations such as colleges and universities, airports and amusement parks.
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After several years of deep investment in technology and amid a continuous stream of technological innovations, The Habit Burger Grill has cemented its status as a brand built for today and the future – app and web order sales rose to nearly 40 percent. % of sales in 2020. The brand’s all-access, digital customer experience across social, web, mobile app and email platforms provides a strong business layer alongside the excellence of the traditional restaurant experience.
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Why The Habit Burger Grill?
The Habit Burger Grill is a subsidiary of Yum! Brands, Inc., which means it provides franchisees with: Industry-leading expertise and the right resources to help them run great restaurants with the support of a reputable restaurant company.
Habit Burger benefits from a franchise team with extensive experience running other successful franchises such as Pizza Hut, KFC and Taco Bell. The team guides each franchisee on their journey to success, from site selection to inventory, training, marketing and IT systems. After a franchise owner signs the development agreement, The Habit provides them with suburban market planning and location selection guidance, prototypical exterior and interior design, best practices and support during the build process, and access to all of its preferred suppliers.
The franchisees are fully immersed in the business with 500 hours of training – including back-of-house, front-of-house and the learning management system. During that time, they gain access to The Habit Burger Grill’s technological innovations, including: The Habit POS systems, delivery integration with the company’s mobile and kiosk application, back-of-house system provision, connectivity provision, kiosk and mobile application development, and the internal restaurant service help desk.
When it comes time for Habit Burger locations to open doors and welcome guests, franchisees are fully supported by extensive marketing resources, including: the new store opening planning materials, access to print and fulfillment partners, local store marketing tools, email, social media media and search engine marketing, pricing strategy guidance, quarterly marketing updates, public relations and multi-channel advertising campaigns.
The Habit Burger Grill achieved a ranking in the 2022 businesskinda.com Franchise 500, which comes in at number 202 in total, and there has been a 24.3% increase in established units over the past three years.
How Much Does a Habit Burger Grill Franchise Cost?
To open your own Habit Burger Grill franchise, find out the financial requirements, cash required, and ongoing franchise fees here associated with company property.
Initial Franchise Fee: $35,000.
Initial investment: $1,386,000 to $1,814,000.
Net Worth Requirement: $3,000,000.
Cash requirement: $1,400,000.
Royalty fee: 5.5%.
Advertising royalties: 1%.
Contract duration: 10 years.
The Habit Burger Grill does not offer financing. Qualified franchise candidates must have access to significant liquid capital to meet the development commitments of multiple restaurants in the market you intend to develop, have the dedicated resources and infrastructure to operate the restaurants, have experience in construction supervision and real estate development, and have a strong knowledge of financial and social market trends, product distribution, government laws and regulations. Becoming a Habit Burger Grill franchisee is a multi-step process and the candidate approval process can take three to six months.
In terms of revenue-generating potential, the FTC and various state franchise sales regulations do not allow the company to provide specific earnings forecasts. The amount of money you make will depend on many factors, including the location of your restaurant, traffic flow, local marketing and advertising, the cost of your investment, and other important factors such as your ability to operate and manage your restaurants effectively.
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Is The Habit Burger franchise for you?
Potential franchisees looking for a part of the growing franchise of The Habit Burger Grill must have an entrepreneurial spirit and enthusiasm for the brand, proven business experience with success in restaurant operations, have the dedicated resources and infrastructure to operate restaurants, as well as the ability to source real estate and construction. Candidates must also have access to sufficient liquid capital for the development of multiple restaurants in a large area and ideally live and work in the market they wish to develop.
The Habit Burger Grill is a chef-driven brand at the forefront of menu innovation. The company’s corporate executive chef, Adam Baird, is the mastermind behind the brand’s culinary flavors, creating fresh and new seasonal creations using quality ingredients. Habit Burger’s forward-thinking LTOs and diversified entree mix, all offered at a great everyday value, prove it’s mastered more than just great burgers.
Franchising with The Habit Burger Grill brings forth a wealth of potential through multiple revenue streams. In addition to in-store orders, pickup, and drive-in, franchisees can use The Habit Burger Grill mobile app, order online through the website, order by phone, curbside pickup, in-store kiosks, and third-party delivery to drive sales and maintain convenience and promote an all-access guest experience.
Request more information about opening your own franchise location with The Habit Burger Grill by fill in this form to learn more and start the discovery process for your own franchise business.
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