Opinions expressed by businesskinda.com contributors are their own.
While there are many ways to promote your business in the media, the press release is still an invaluable tool, especially in the hands of media relations specialists who know how to use it strategically. I’ve heard some suggest that press releases are outdated (yes, just posting a press release on the wire without also sending custom pitches to key reporters isn’t effective at generating coverage). Still, they can have a big impact if developed and implemented properly.
Why are press releases still relevant?
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.