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Sending follow-up emails can be a great way for business owners to build relationships, get a foot in the door with potential customers, and grow their business.
It is essential to know how to use this option correctly and send at the right time. Use the following examples to create answers that get results.
Each follow-up email should contain the following…
- A summary: Remind recipients of who you are and your previous discussions in about one sentence.
- A reason: Get to the point by letting the contacts know why you’re emailing them.
- A call to action. Tell the goals what you want next, such as meeting at a specific time, approving a proposal, or paying an overdue invoice.
Related: Autowriterpro is your AI-powered copywriting assistant
Contents
Signatures, subject headings and spell check
A professional email signature with your name, company name, title, contact details and a headshot adds credibility to your brand. View Hubspot’s free generator.
The subject line should be eye-catching and relevant:
- It was lovely chatting with you!
- Continue thoughts
- i forgot to ask
- Just check in
- Time for a chat this week?
A Edison Mail Survey found it ideal to wait two to four days to send a follow-up email. If you send it earlier, you may be seen as pushy. But if you wait longer, the recipient may lose interest or forget who you are.
Before clicking “send”, please check for spelling, grammatical errors and that the correct documents are attached. You want to make a good impression, so take the time to do it right.
As for the use of buzzwords, a study commissioned by flaccidfrom 2,000 remote and hybrid employeesfound that nearly half of those surveyed disliked coworkers who used jargon like “give 100%,” “think outside the box,” and “team player.”
Related: Getting on Track and Staying Organized Like a Digital Nomad
Project proposal format
Topic: Next steps for your project
Hi [INSERT NAME],
Have you had time to go through the project proposal I sent? [INSERT ONE-SENTENCE SUMMARY OF PROPOSAL].
As I said before, I think we’re a great fit, and I’m excited to start working with you on this project.
My agenda for [INSERT MONTH] fills up quickly. So I need a response from: [DATE] to secure your spot.
If you have any questions or hesitations about moving forward, I’m happy to discuss them. Reply to this email or schedule another call here: [INSERT CALENDAR LINK]
Network event layout
Topic: It was great meeting you!
Hi [INSERT NAME],
I enjoyed meeting you and hearing about your work in [INSERT TOPIC DISCUSSED] at the networking event last night. I was surprised to hear that [INSERT FACT]!
I wanted to get in touch and ask if you’d like to meet over coffee next week to discuss further. If so, what does Tuesday at 10 a.m. sound like? Other times in my calendar can be viewed here: [INSERT CALENDAR LINK].
I look forward!
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Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.