Google has advice for SEO success… and other tech news for small businesses this week

Here are five things in technology that happened in the past week and how they affect your business. Did you miss them?

1 – Google says the secret to SEO success is making sure your main page isn’t terrible.

According to Google, the site as a whole is unlikely to rank well if the most important page on your website isn’t top quality. Pages with low-quality content can drag down the performance of the entire domain, though experts at Google haven’t provided an exact percentage or number. (Source: Digital information world)

Why this is important for your business:

“Here’s an example: if a site’s main page (e.g. home page) is “terrible” (in an algorithm sense), that’s a pretty big deal. If the same site has a randomly archived page that is “terrible” , not a big deal,” John Mueller, a senior search analyst at Google wrote on Mastodon. “There’s no absolute ‘page percentage’ number here, I’d think of it more as ‘what would the average user think if they searched or saw your site.’ summary here.

2 – “Buy now, pay later” has taken over holiday shopping.

This holiday season, “Buy Now Pay Later” (BNPL) is gaining popularity. According to Cardify’s recent study, BNPL is the third most popular gift-buying option, with more than 45 percent of consumers choosing it as their main payment method this holiday shopping season. The top choice went to debit cards: 65.7 percent of users chose that method, 54 percent said they would use credit cards, and 31.1 percent chose cash as their payment method. (Source: Consumer Affairs)

Why this is important for your business:

The good news is that BNPL offers another financing option that customers can use to purchase your products. The bad news is that BNPL is often misunderstood by some consumers, especially younger buyers. It is a short-term credit with high fines if the debt is not paid off. So do yourself and your customers a favor and make sure they are fully aware of the pros and cons before making their purchase.

3 – Amazon has a new drone for 30-minute city deliveries.

Amazon will have a new, small, silent drone ready to go by 2024, with the potential to make consistent deliveries to major cities by 2030. The hexagonal drone weighs 80 pounds and is about 5 feet in diameter. According to reports, the drone is nimble enough to fly in densely populated cities such as Seattle, Atlanta and Boston. (Source: Axios)

Why this is important for your business:

Here’s yet another way Amazon will compete for your business: by cutting costs and improving delivery times with drones. My prediction is that Amazon, like its other technologies, will license this technology to other companies that want to take advantage of it, for a fee, of course.

4 – What is the ChatGPT AI chatbot phenomenon and can it replace humans?

Dialog-based AI chatbot prototype ChatGPT has the ability to understand natural spoken language and create accurate written text similar to that of a human being. Trained by machine learning and AI, the system can answer questions and deliver information through its “conversational interface.” The latest AI chatbot comes from OpenAI, an independent research foundation founded by Elon Musk. (Source: The protector)

Why this is important for your business:

As AI-powered chatbots improve, companies will use these applications to create written content that is just as good as if it were written by a real human being. Compared to my stuff, probably better.

5— NRS launches a B2B e-commerce platform for independent retailers.

National retail solutions (NRS) recently rolled out a B2B e-commerce platform. The new platform is specifically aimed at independent retailers joining suppliers, wholesale distributors and owner-operated tobacconists, liquor stores, bodegas and convenience stores that use NRS’ point of sale (POS) system. (Source: Pymnes)

Why this is important for your business:

The new solution enables distributors and suppliers to access independent retailers who were previously unable to meet minimum order requirements or resolve logistical issues.