CEO of New Age PR agencypersonal branding and social media experts.
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If a personal brand is how you are perceived, a personal digital brand is how you are perceived by your online presence, primarily through your data and the data about you. Just as wearing the right clothes to an event makes you more or less presentable, a well-represented personal brand can offer leaders and entrepreneurs significantly more opportunities. Our lives, adventures, learning, volunteering, connections, interests and many other aspects are all part of our life stories. We are what we’ve done, what we’re doing and what we’re going to do. How do people find out about you? Today it is on the internet.
Enter to win it.
How do you get started building your personal digital brand? You must of course be present online first. If you haven’t created an Instagram, Facebook, or Twitter profile, it’s important to create those profiles, actively use and manage them, and most importantly, engage with your audience. If you follow others with similar interests, take the time to respond intelligently with a perspective on their post. What was good advice in the past – if you don’t have anything nice to say, don’t say it – also applies online. Avoid negativity and instead look for things that support you.
Conversely, if your audience comments on your post, acknowledge their efforts and respond accordingly. If you receive a negative comment, remember that there are always ways to reply that will help you maintain your position, but don’t stoop to the level of disrespect. Respectful and constant engagement with your social media followers can improve the quality of your content, increase ongoing dialogue, and increase your follower count.
Your personal brand should fit your multifaceted ‘why’.
When evaluating your online presence, an important question is whether your digital brand represents what you value, what drives you, who you are and, most importantly, based on those values and goals, your journey to become the person you want. to be.
For example, when you’re being researched through social media channels like Instagram, some of the questions to ask are:
• Are my current drives, motivations, achievements, interests and skills well represented?
• Do my profiles adequately represent my “why” with regard to short, medium and long term goals?
• Have I described the many roles I play in such a way as to advertise my best attributes?
• I am a thought leader in any discipline or hobby; if so, how can I prove this?
• What did I do that aligns with my goals, has had a positive impact and is post-worthy?
Sometimes things that we are proud of, that we have achieved, or side interests or busyness are subconsciously kept private. Discuss your plans to build an online brand with trusted advisors, colleagues, friends and family to gain an objective perspective on what interests you. You may be surprised!
Take care of your personal digital brand.
Just as it takes time to learn a new skill or skill, social media channels take time to “learn” your new, versatile profile and personal branding details. In addition, regular posting and commenting to maintain visibility is very important. There is no free ride or shortcut to transform your brand.
Are you running out of ideas? Keep expanding who follows you online, especially those who share your values, roles, activities and interests. What have they or have they done that you also want to be known for? The path you follow has probably been walked many times. Create the path and walk it step by step; create the online details of that trip and you will quickly reach the destination. If you manage and maintain your digital brand all the time, the world will see the beautiful achievements that represent all of who you are.
I have found that personal digital branding is not an option if you want to succeed in the modern world. Now that you’ve read about a few steps you can take, what are you waiting for? The most exciting and captivating version of you is waiting to be made online and broadcast to the world. Get involved, ask for help and feedback, and spread the word of who you are and what you’re becoming across the Internet’s ocean of content. You may be surprised at the opportunities that pop up unexpectedly!
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Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.