Founder and director of Tantra analysta consulting firm for the tech industry, with over 20 years of experience working for Qualcomm, Ericsson & AT&T.
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Digital transformation is not just a buzzword, but a force that drives positive change across regions, businesses and societies.
It empowers people and organizations to create extraordinary digital experiences that can help solve tough business and societal challenges. These include expanding the reach of small businesses, giving a voice to the oppressed, driving sustainability and tackling the digital divide.
I think it’s extremely important to recognize such experience makers, celebrate their successes and inspire others. from Adobe Experience Maker Awards is an excellent example of this.
Others, such as the annual Gartner Magic Quadrant for Digital Experience Platforms report also highlights DXPs, but I see Adobe, with its inclusion of categories such as “The Changemaker” for those driving environmental or social change – as well as its celebratory tone – as particularly impactful. Through their example and some of the companies they highlight, I hope to show how other companies and brands can find ways to encourage, innovate and celebrate digital transformation.
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Digital transformation: using technology for the better
In today’s hyper-connected world, much of everyday life has become a collection of digital experiences. A recent Statista report predicts that the global economy will be digital $53.3 trillion about half of US gross domestic product by 2023. But since many digital goods and services are free, the actual market size could be much larger.
The Covid-19 pandemic proved to be a turning point in digital transformation. It demonstrated the importance of digital experiences and, more importantly, put the global digital economy to the test, vividly exposing its shortcomings. In the blink of an eye, almost everything went online and digital: working, learning, shopping, healthcare, etc.
It forced companies, large and small, to use all the tools they had and create new ones. Cloud became central to everything, connectivity became a norm and almost every product and service has to be converted into a digital experience. This meant companies had to embrace the digital and transform themselves.
This also meant that the most vulnerable in society, who had no or limited access to the digital economy, became victims. However, that’s exactly where “technology for the better” comes into play. Many of the digital experience creators equipped with the right tools were able to rise to this challenge and create experiences that helped reach the underserved and bring them into the fold of digital transformation.
Enablers and creators of digital experiences
When you think of digital experiences, you often think of Zoom, Google, YouTube, Netflix, Amazon, etc. While these are all important, to me digital experience platforms are just as important if not more important. (DXP). Garner defines DXPs as “an integrated set of core technologies that support the construction, management, delivery and optimization of contextualized digital experiences.”
I see DXPs as a must for anyone looking to create digital experiences and deliver them in a consistent and frictionless way. Many large companies, including Adobe, IBM, Microsoft, Oracle, and others, offer DXPs with varying levels of features, sophistication, target markets, ease of use, and price ranges. I think we can learn a lot from those who are considered exemplary in their field.
For example, the Illinois Department of Innovation & Technology (DoIT), whose mission is to empower others to provide better services to residents, businesses, and visitors, used Adobe Experience Cloud and Adobe Document Cloud to dramatically modernize its digital ecosystem. the state. 12 million inhabitants. DoIT was recently honored with NASCIO State IT Recognition Award for “Improving Accessibility for Residents with Disabilities.”
Another example, the National Center for Missing and Exploited Children (NCMEC), built a responsive, mobile-centric digital platform to keep information about children in care safe while still delivering resources to the right audiences. Ice cream giant Ben & Jerry’s also used Adobe’s tools to achieve higher levels of sustainability, while Save the Children UK used the company’s tools to track donations. Finally, the Hawaii State Public Library System was able to keep its virtual doors open during Covid-19 using DXPs.
Clearly, Adobe is spotlighting its products in its eponymous awards for the aforementioned organizations. The point remains, however, that numerous digital experiences and their creators are achieving extraordinary results through digital transformation and making a difference in business outcomes and the lives of many people.
Support and grow digital experience creators
I believe that organizations and business leaders who prioritize customer experiences through digital transformation will be the ones to experience performance and efficiency gains.
Early adopters can serve as role models and mentors for other organizations that want to follow suit. The rapid pace of digital transformation continues unabated. Ensuring that the ecosystem of the digital experience creator is supported is critical to the meaningful success of the digital economy.
Such recognition that companies like Adobe give is not only altruistic, but also has great economic value for the recognized companies. It gives them an opportunity to showcase their services and show how other companies can join the cause.
In today’s economy, corporate social responsibility has become an important topic, and numerous studies have shown how it can have a positive impact on brand awareness, customer preference, employability and even financial performance. In the hyper-connected world, where companies’ movements are closely monitored, I expect this trend to only increase as digital transformation progresses.
I strongly recommend that all businesses, large or small, invest in creating and recognizing digital experiences. This has the potential to ensure that the world remains just, sustainable and prosperous.
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Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.