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Finding the right people to help you grow your business can be a challenge. That’s why I recommend looking outside your company for talent. Outsourcing important tasks to experts can be the boost your business needs to grow quickly. One of the most important tasks you can outsource to experts is marketing.
You may find hiring a marketing agency a risk. Understandably, you may be hesitant at first when you first contact a team outside your organization. But certain risks are worth it if the benefits outweigh them.
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1. Not hiring a digital marketing agency could cost you more
The main reason companies shy away from hiring a marketing agency is because they think it’s expensive. Often, a marketing agency can be a cost-effective strategy when you consider the salary, benefits, taxes, and branch hours of a full-time employee.
Hesitating in hiring experts can unnecessarily slow down the growth of your business. A marketing agency can help your business grow faster and generate income faster. It will free you up to focus on working with your customers and running your business effectively.
Related: Why Doing Your Own Digital Marketing Actually Costs You, Not Saves You?
2. You decide which marketing efforts you outsource to a marketing agency
A digital marketing agency usually has a menu of services. The advantage of hiring a marketing agency is that it has the resources you would need and would take a lot of time and effort to build in-house.
Instead of wasting your time acquiring expertise in digital marketing, you can access an agency’s experience and resources. Since marketing is its bread and butter, the agency has people and tools to execute your vision as quickly as possible.
Talk to the agency representatives so you can agree on the services and resources best suited for the stage of your business development. For example, you may want to outsource specialized aspects of digital marketing, such as SEO, media buying, or email marketing campaigns.
Shop around for a digital marketing agency to see what each can do for you and negotiate the budget.
3. Help them help you achieve your marketing goals
A digital marketing agency team can help you best if it understands your vision. If they don’t understand what you stand for, your values, your brand image, and your marketing goals, their efforts won’t produce the results you’re looking for.
Make sure the hired team has enough material to learn more about your brand so they can design campaigns with your voice. Develop brand guidelines they should follow that reflect the look and feel of your brand. This way they all have the same understanding of your brand, no matter who joins their team.
The agency should also understand your tech stack and the tools you use to collect and analyze your company’s performance. They need access to your reporting methods and your data. Establishing clear channels for access, sharing and communication will reduce friction, increase the efficiency and speed of execution of your vision on their side.
4. Collaborate and connect through project management tools
Project management tools like Trello, Slack, Asana, Monday, or Clickup don’t just serve as efficiency tools. They also provide your team and your marketing agency with a unified workplace, creating a sense of teamwork.
Trello, for example, serves my team as a central hub for communication and collaboration. My team can communicate and collaborate efficiently through comments and tags on specific tasks, and everyone can track progress.
A sense of cohesion between the team, aided by the digital tools, will help to create a sense of common purpose. This way, every member of your team and the team you outsource to is invested in helping you achieve your goals and committed to the bigger picture, not just their assigned tasks.
It is rewarding and fulfilling to have your whole team working together and collaborating smoothly with an outside agency.
Increase your brand power
Growth requires more manpower. Sometimes that strength can be found in external bodies. Hiring a digital marketing agency can feel awkward at first. However, once you’ve taken the first step, you’ll find that outsourcing can free up time to work on scaling your business.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.