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The choice to launch your brand is noticeable. But creating a solid brand is essential. Authenticity, consistency, initiative, trust, courage and time are needed to complete everything.
You don’t do personal branding because social media says so. Today it is an essential element in your communication strategy, used not only by famous and influential people and big companies, but also by every individual who wants to be seen, heard and ultimately appreciated.
Everyday people around the world are already creating their own brands. The enslavement of the corporate branding machine is too much, so many professionals leave their jobs. It is crucial to build your brand authority because besides leading to commercial and reputational opportunities, it is also positive for your self-expression.
This results in a better customer base, industry recognition and financial benefits. With declining trust in our institutions, customers trust individuals more than companies; therefore, you should focus on establishing your personal (and business) brand as part of your elevation strategy.
Check out these seven personal branding success secrets:
1. Find and assemble your “A-Team”.
The path of a new brand can be quite tricky and seem like an endless race of overcoming technical, emotional and personal obstacles. An important part of overcoming these obstacles is finding and building a solid team that shares your vision and mission.
Co-founders, employees, advisors, consultants, mentors, coaches and even trusted family members can be part of your team – tie your team selection to your values and ideals and prioritize compatibility over competence.
Related: I’ve interviewed and hired thousands of people. Here’s what to keep in mind before you offer the job.
2. Respond to future trends and needs
Adaptation based on future trends and customer needs is crucial as the world evolves daily. For example, if Jeff Bezos tried to set up an online bookstore today, he would most likely fail miserably. However, its foresight to know what customers need propelled Amazon to become a global e-commerce store today. Time is everything!
Likewise, knowing the future of the market can help your brand take the right steps and become successful. But it does not mean that it is impossible to predict how the business world will develop. The most important thing is how analytical you are and how well equipped you are to anticipate future events.
Even though it won’t always be exact, this will give you a good idea of where it’s going. Making assumptions about future trends carries calculated risk, but staying safe will never help you or your brand grow.
Related: Looking for a new business idea? Here’s how to identify what people really need
3. Unlearn outdated trends to make way for the new
For a brand to flourish, it is essential to unlearn business. We can only build something new and distinctive if we let go of our outdated attitudes and practices: discovering a new project or closing a transaction with unexpected customers comes from curiosity.
Unlearning is a systematic strategy to advance and overcome barriers one by one.
Entrepreneurial success consists of 20% learning and 80% unlearning. Scrap the limiting presumptions to make room for useful information.
4. Think fast for solutions and act fast
One of the secrets of a great brand is the ability to think and react quickly. As environmental problems get worse and worse, the brand must move quickly, look for eco-alternatives and sustainable solutions that reduce its adverse effects, and transfer the concept of conscious living to the next generation as soon as possible.
Simply acting quickly and searching for answers quickly can give you a competitive edge. If you’re not in a technology-dominant business of distribution, manufacturing, or anything typically uncontrolled by tech companies, your rivals are likely moving slowly. We have many daily decisions to make, but some are more important than others.
For example, food is essential, but whether you opt for a salad, chicken or a Big Mac is less important right now. You can think faster if you can quickly choose what to eat. Even if your choice wasn’t the best, the short-term effects would be minimal.
5. Be flexible and adaptable
Being an businesskinda.com means that you weigh opportunities and dangers equally well. This will help you create a distinctive brand and ensure that it lasts and remains competitive in the long run. Many new brands tend to focus on a single item or service.
Meanwhile, they often need to immediately recognize the value of brand creation. Startup brands often think that the benefits of their products are obvious and that the brand can speak for itself. You can only put so much trust in some potential consumers.
You need to factor the development of your branding skills into your content strategy and ensure that the visuals reflect this.
You should evaluate new items in light of your company values as you grow. Check that your objectives are compatible, and if not, make the necessary changes.
6. Become self-taught
After college, education usually comes to an end for most people. However, your reputation will continue to rise as you develop a passion for studying and self-taught.
However, in this day and age of information overload and many online distractions, being an effective self-taught artist can be taxing. That’s why it’s more important than ever to stay focused on your mission.
Some people argue that the era of self-taught, or self-directed learning, is upon us. After all, the internet is chock full of self-study tools that you can use to build your brand. However, keep in mind that some may have no substance and are just shiny bells and whistles.
Related: 6 Little-Known Traits of Successful Entrepreneurs
7. Be street smart
Being “street savvy”, or being able to foresee and handle unexpected day-to-day business problems, is generally seen as a critical skill for brand owners and entrepreneurs.
Most investors claim to recognize this capability when they see it, but experience is needed to describe it. To be a street-smart person, you need to understand your brand’s environment or condition.
You are aware of your surroundings. Plus, you can see what’s going on around you, even if you can’t see it yourself. You can form your opinion about the situation based on your own experience, the environment and the people in it, giving you the confidence to rely on this opinion.
Related: Are You ‘Intelligent’ Enough to Be an businesskinda.com?
To succeed in personal branding, you need a brand new, in development you. Be genuine and authentic to yourself in a world full of imitators.
Authentic personal branding is more than just self-promotion and marketing often seen online. It focuses more on making a courageous difference in people’s lives and inspiring them to live better lives. It can also be about inspiring humanity to do good. After 33 years in this game, I believe and practice that “doing good” is all possible.
You must invest time and effort to be the “go-to” authority in your chosen area. All things worth having must be done well; therefore it is better to make the most of that time and effort!
By applying the seven tips above, you can create an authentic personal brand that is true to you and enjoy the success that will inevitably follow.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.