6 strategic ways to prepare your small business for the holiday season

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The National Retail Federation (NRF) estimated that Sales during Christmas and New Year passed $650 billion last year. This year’s NRF estimates that number is closer to $680 billion.

However, you can only access those big potential profits if you take the right steps and are extremely strategic about what you have to offer. So, how do you prepare for the holidays?

Here are six strategies to get you started.