Opinions expressed by businesskinda.com contributors are their own.
Most people think that once you’re “niche down” you’re stuck. It’s not true. When you run a successful niche business, you get to speak to an incredibly specific audience about topics they care deeply about. That kind of personalization is increasingly sought after these days, such as 71% of consumers say they crave individualization of their brand interactions.
But choosing a niche doesn’t mean you’re stuck with your original choice forever. It is not only possible, but also beneficial to change lanes from time to time, even if you are driving on the same highway for a long time.
Janice has been with businesskinda for 5 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesskinda team, Janice seeks to understand an audience before creating memorable, persuasive copy.